Mobile marketing study reveals rewards

Mobile Marketing Analytics

The latest research has indicated that the technique is offering true value and opportunities. The latest research from a partnership between Millward Brown and SessionM have shown that mobile marketing is offering businesses and brands considerable opportunities through engaging and effective content that provide real value. The study showed that this channel is proving to be very appealing to consumers, as well. Consumers exposed to mobile marketing are more receptive when brands offer them value in exchange for their time. While brands, on the whole, have been low in terms…

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