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Google offers a year of free mobile hosting and site customization

Google offers a year of free mobile hosting and site customization

Free mobile site from Google Google has announced that it is going to make a massive effort to help bring more sites to the mobile web, and that for a year, it is willing to pay the bill in order to accomplish that goal. The search engine giant is working with Duda Mobile, a mobile web optimization startup, to offer 12 months of free mobile site hosting and mobile website optimizing to help to fill in and … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Mobile technology and social media gives insurance customers improved options and customer service

Mobile technology and social media gives insurance customers improved options and customer service

According to PwC’s recent report “Top Issues: The Insurance Industry in 2012” while last year was the year of retrenchment, this year is going to be the year of the consumer, with a significant focus on improvements to the customer experience including efforts made using mobile technology and social media. The insurance news report stated that companies are using these techniques, in order to make themselves more appealing to customers and have themselves stand out from … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Prototypes of Volkwagen Up! display QR code to boost interest in Germany

Volkswagen Up! prototype vehicles were camouflaged earlier this year and driven around Germany in its major cities featuring a QR code that would allow mobile device users to scan it and obtain more information. When the users of devices such as smartphones and tablets use a QR code scanning app in combination with the device camera to scan the barcode, they are redirected to a mobile website that would allow them to sign up to obtain more videos and pictures of the Volkswagen Up!, which is the auto manufacturer’s latest city car offering. This promotion was a very temporary one that was designed to create a rapid burst of hype. The vehicles are no longer being test driven around the cities, and as the QR code is no longer … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Something Massive acquires Circ.us, claims title as first post-PC advertiser

Something Massive acquires Circ.us, claims title as first post-PC advertiser

Something Massive, a digital advertising agency, has announced the acquisition of Circ.us, a creative communications firm with a knack for augmented reality. Something Massive believes that the acquisition will make it stand out in the increasing crowded digital advertising business. The company is now billing itself as the “first post-PC advertising agency,” claiming that it is no longer bound to computers because of the advent of sophisticated mobile technology. As such, the firm will be … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing, Trends

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Chocolate Graphics releases the latest in mobile marketing through QR code embossed treats

Chocolate Graphics releases the latest in mobile marketing through QR code embossed treats

Chocolate Graphics, a unique confectioner company that specializes in personalized embossed chocolates, has now released a product that can allow businesses to take advantage of QR code marketing. The product is a chocolate treat that features a QR code embossed on top, which can be scanned in order to direct mobile device users to app downloads or mobile websites as per the wishes of the customer. This allows the recipient of the chocolates to obtain information … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes