Mobile marketing pros learning from Chok! Chok! Chok! ad

mobile marketing coca cola chok chok chok

The Coca Cola ad in Hong Kong which aired on television in late 2011, created a massive phenomenon. Mobile marketing is now reaching the point that it has been around long enough that experts are starting to observe trends and are beginning to identify some of the commonalities among the successful campaigns. The truly explosive strategies such as Coca Cola’s Chok! Chok! Chok! in Hong Kong do have things in common. In the case of that ad, the soft drink giant aired an ad at 10 pm every night that…

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Mcommerce showing notable progress among retailers, according to new study

Mobile commerce

CrossView research has also shown advancement in consistent marketing promotions and social sharing. Multichannel mcommerce solutions and services provider, CrossView Inc., has just released the results of its Cross Channel Readiness survey for 2012, which examined the behaviors of retailers across a number of different categories in order to measure improvements and declines in online, in-store, mobile, and phone shopping. It performed this examination with a consistent brand experience in mind. The research this year showed that there has been a significant improvement in a number of vital areas when…

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AT&T provides small and medium companies with mobile multimedia marketing solution

AT&T mobile security technology news

AT&T is offering small and medium businesses a new Messaging Toolkit, which allows them to offer their customers real-time special offers, promotions, and product updates that can help them to bring their companies to the next level. The toolkit gives these companies the opportunity to take advantage of multimedia mobile marketing solutions in a do-it-yourself format which can be accessed from a web-based cloud platform that is simple for them to use. The Messaging Toolkit by AT&T has everything that a small or medium size business needs to implement a…

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