QR Code Press

Michigan’s Urbane Apartments launches new QR code campaign to reach out to residents

03/03/201203/02/2012 Jesse Collins

QR codes are a popular marketing tool in the real estate industry, but they have been rare in the apartments and rental market. When the codes first came to the U.S. sometime in 2008, realtors were the ones that made them popular. Before the codes began showing up on signage for houses and other properties, few people had ever seen them before. Now, Urbane Apartments, a rental community located in Detroit, Michigan, is using the codes in an attempt to echo the success they have seen in the realty business…

Camden Riversharks uses custom QR codes as part of a ticket selling mobile marketing campaign

03/03/201203/02/2012 L. Green

The Camden Riversharks have announced the details of their latest mobile marketing campaign, which will include a custom QR code, as well as a mobile website, and text message ads, all geared toward selling more tickets for the All-Star Game for the Atlantic League which will be played this season at Campbell’s Field. Advanced Telecom Services developed this unique barcode, which has received the CNN Money magazine recognition of being among the “23 Coolest QR codes”. This is only a part of what is expected to be a growing mobile…

Breweries pick up QR code technology for mobile marketing

03/02/201203/02/2012 John Montgallo

Though QR codes have been picking up speed as mobile marketing tools across many different industries, it has been observed that breweries in particular are jumping on the two dimensional barcode bandwagon to help to improve the contact that they have with consumers. This has been noted both on products that are purchased by consumers for home use, as well as those that are displayed in pubs and bars. The Welton brewery’s Hot Chestnuts ale has been making a significant effort in this light, with a QR code displayed directly…

Valiant Comics announces new X-O Manowar #1 issue augmented by QR codes

02/29/201202/29/2012 Julie Campbell

Valiant Comics has unveiled a new issue of X-O Manowar #1that the company is calling a first in the world, as it includes a talking comic book cover that has been augmented by a QR code. Comic shops are already allowing readers to preview this new experience. According to the chief creative officer at Valiant, Dinesh Shamdasani, the company is hoping that comic fans around the globe will discover that something new and interesting is happening at their local comic shop, and that this will create a significant hype for…

Experts recommend that businesses not ignore Boomers’ money

02/27/2012 L. Green

According to experts in mobile marketing, businesses are wasting their money by focusing exclusively on younger customers while building their campaigns, instead of targeting older demographics which have more money to spend. Businesses have become so attached to the idea that young people are the ones who use their mobile devices most frequently that they are entirely missing out on the most rewarding marketplace, the Baby Boomer generation, which has significant amounts of disposable cash just waiting to be spent. Managing Director Steve Downes, from Juice Digital, which is the…