Out of 10 million people that attempted to shop or purchase items via mobile commerce last year, almost 8.5 million of them had some type of problem during the transaction. A survey conducted last year by a leading market research firm, showed that mobile technology is woefully lacking, and businesses still need educated on mobile commerce platforms. Technology has created the illusion of a highly advanced civilization; that’s why most consumers have no patience or tolerance when it comes to glitches and poor performance with our electronic devices.…
Read MoreTag: mobile marketing news 2011
The state of marketing in today’s world and finding your niche
Social media has created an advertising monster. It’s understandable that many companies are profiting from this strategy, and profit is the bottom line. However, most people get really annoyed at being flooded with ad’s and offers for free stuff; only to find out; they have to jump through hoops first, to get anything. Who knew that haphazardly clicking on a cute little thumbs-up icon could turn you into an automatic spam and phishing magnet? Since Facebook and Twitter came along, advertising has leaped into a whole new realm. Many…
Read MoreThe proof is in the growth!
A recent update to the Global Growth in Barcode Usage shows that the frequency of use for barcodes has risen by 126% over a two month period. The report shows strong growth in Norway, with growth ranking in at 87%. Sweden has experienced a 65% increase in use. The highest rate of growth was experience in the U.S. with usage rising by 126.1% over two months. The report shows that worldwide usage has increased by 10%. Many analysts are speculating that 2011 will be the year in which QR codes…
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