Marketers all over the wolrd have been focusing on tapping into the growing mobile consumer base. As mobile devices come to establish a new standard for customer experience, marketers have been incorporating new ways to provide dynamic content. Typically, the attention of mobile users is seized by QR codes. The codes have played a pivatol role in the emergence of the mobile marketing industry. There are those that have been slow to incorporate QR codes, however, as they have long been considered a marketing medium limited to print material. The…
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