As the communication is more personal consumers don’t want to be sold to over this channel. Mobile marketing is proving to be more unique than marketers had originally anticipated, as a little bit more is learned about the mcommerce channel with each passing day, and better techniques are developed to cater to the preferences of the device users. One of the most important lessons learned is that techniques used on laptops don’t work in mcommerce. It is this struggle that is causing problems in the marketplace such as the plummeting…
Read MoreMobile marketing is most effective in mcommerce without direct advertising
