mobile marketing messages Archives

Mobile marketing messages seen as irrelevant by consumers

12/13/201312/10/2013 John Montgallo

Almost half of all of their recipients felt that these communications were useless, contrary to what marketers thought. According to new research that was recently released, almost half of all consumers feel that the mobile marketing messages that they receive are not as useful or relevant as retailers and marketers believe. This newly released research showed that 42 percent of U.K. consumers feel that these communications are not useful. The research was conducted by Oxygen8 Group, which found that nearly half of British consumers feel that the mobile marketing messages…

Unsolicited SMS spam causing frustrations among mobile users

06/30/201107/07/2011 Jesse Collins

Direct Marketing Association has released the results of a survey that showed that 43 percent of their participants had received “unsolicited SMS spam promoting accident claims or mis-selling financial services.” Unfortunately, just as has been the case with spam in our hotmail inboxes, SMS spammers have rapidly adopted this new marketing tactic to such an extent that this form of advertising platform’s future growth has now become threatened. According to Mike Lordan, the chief of operations at DMA, mobile phone users are being continually inundated by spam and they are…