mobile marketing management Archives

QR codes and NFC to be supported by Microsoft Tag

12/15/2011 L. Green

Microsoft has announced that its mobile barcode service, Microsoft Tag, will be supporting near field communication (NFC) and QR code technologies. The software giant is hoping that by adding these additional capabilities to its Tag mobile barcode service, it will be able to reduce or even eliminate the current confusion that consumers have regarding the different types of mobile barcodes that are currently available. According to the general manager of Microsoft Tag, Aaron Getz, Microsoft Tag is offering support for the two most common types of two dimensional mobile barcode…

Kimtag introduces TwinConnect, a new product that combines QR codes with NFC technology.

10/20/201110/20/2011 Sam Lambert

QR codes and NFC are often pitted against each other in the marketing world. NFC is gaining momentum as a potential successor of QR codes despite the fact that the codes continue to gain popularity amongst consumers and businesses. A new startup called Kimtag, which was launched earlier this year, seeks to combine the two mobile technologies and promote them as two sides of the same coin. The company has begun printing TwinConnect stickers, which feature both a QR code and an NFC tag. TwinConnect is designed to make the…