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Mobile marketing jobs are growing and paying more

12/24/2011 Sam Lambert

New research is indicating that tech professionals who specialize in m-commerce products for smartphones and tablets are not only increasing in numbers, but they are also paying a great deal more than their counterparts who are performing the same tasks but for the e-commerce marketplace. Data from research by ReThink Recruitment, a business & technology staffing company, has shown that the average salary for an IT employee who creates commerce tools for mobile devices is 20 percent more than that of workers who work in the e-commerce sector. The survey’s…

Mobile marketing entrepreneurs find significant opportunity in the low number of mobile sites

10/25/201110/25/2011 Jesse Collins

Nielson and AT&T have released the results of a recent study that showed that among all mobile searchers, 43 percent will follow up their queries by heading to visit the business’s physical location. Furthermore, 22 percent of the searchers will actually make a purchase once they have visited the store. Mobile marketing entrepreneurs are only just now spotting this opportunity and are starting to take advantage of it while the number of mobile websites remains low. Though smaller businesses have found it increasingly hard to try to compete with what…

Experienced social media marketers in record breaking demand

08/06/201108/06/2011 Jorge Gonzalez

According to WANTED Analytics, in June 2011, corporate staffing agencies and recruiters posted over 2,300 new job ads online for marketing managers that have skills with social media, which represents a growth of 71 percent over the demand from the same time in 2010. According to the data provided by this top source of real time intelligence for the business talent marketplace, social media is now considered to be a common requirement for new marketing manager positions. The greatest demand for workers with these skills came from New York and…

Skilled mobile marketers demand is far greater than the current supply

07/20/2011 L. Green

As the number of companies working to leverage high device adoption among their customers continues to rise, the demand for mobile marketing experts grows along with it; far beyond the number of professionals who currently have the training and awareness in this marketplace. The industry is growing so quickly that the number of trained professionals is far too small to meet consumer demand. Managing director Melissa Norman, from the Kelly Services recruitment agency in Malaysia and Singapore, stated that the innovative new marketing platform of the mobile marketplace is rapidly…