Tag: mobile marketing information

Oracle report shows consumers expect more than retailers are providing

Jesse Collins
Consumer Shopping Trends

A report released from Oracle called “Cross-Channel Commerce: The Consumer View”, has shown the results of a survey that includes over 2,000 participating American and Canadian consumers who revealed their behaviors and expectations for online, mobile, and in-store shopping. According to the report’s findings: • It has become the standard for shopping to occur over multiple channels. In fact, 54 percent of the respondents use two or more channels as a regular behavior before they buy a product or service. • Consumers expect all channels to provide a consistent shopping…

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MMA releases whitepaper to explain the best use of mobile barcodes to marketers

Julie Campbell
Mobile Commerce Marketing Report

The Mobile Marketing Association (MMA) has announced the publication of a whitepaper entitled “Mobile Barcodes: an Overview for Marketers”, with the intention of assisting marketers in getting the most out of using mobile barcodes for their marketing. The MMA explained that its whitepaper provides an easy to understand clarification of the ways in which marketers can maximize the potential of mobile barcodes in order to provide consumers with direct access to multimedia content, information, promotions, discounts and coupons, shop locations, samples, and a great deal more. Experts in the industry…

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What businesses should know before designing an app

Jesse Collins
Mobile Marketing

The importance of online marketing is becoming so important that business aren’t asking whether or not they should be developing apps as much as they are trying to find out what they should do to ensure that they apps they have decided to develop will be as effective as possible. As the development of a mobile app can be quite an expense, there are several things that a business should know before diving in head first, to make certain that it will bring about downloads and repeat engagements. Mobile marketers…

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Businesses struggle to find their place with mobile marketing initiatives

L. Green
Mobile Marketers

Though there is no doubt that mobile marketing is on the upsurge, and it is an important way for many companies to reach their customers, many businesses are struggling to design their strategy using the new technology. Mobile is becoming highly recognized as an essential part of a marketing mix, but after having only just adopted the internet over the last few years, they are now finding themselves back at the very start of trying to work with a new technology and having to learn the ropes of the capabilities…

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A glimpse into the mobile marketing future

Jennifer Goula

Mobile technology has some pretty high expectations this year. There have been several new interactive applications in the works; allowing users to “scan” codes, enhance their surroundings and pay for goods with their mobile phone. Businesses are also seeing a lot of new applications that will allow them to reach a wider demographic of potential customers. Over 77 percent of the world’s population is now mobile service subscribers. Mobile device sales rose in 2010 by 18.5 percent, with Nokia being number one in Smart phones and mobile phones sales growth.…

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