QR Code Press

Applying the 4 P’s of Marketing to mobile commerce

07/02/201107/06/2011 Stephanie Beck

With the growth of the use of mobile commerce, merchants are scrambling to determine whether or not it is right for their own sites; experts are recommending that the standard 4 P’s known in the marketing world be applied to answer this question. The 4 P’s known throughout the marketing world are: product, promotion, payment, and presentation. They will allow merchants to decide whether or not mobile commerce is appropriate to their businesses and websites. The majority of products are quite suitable for use with mobile platforms. That said, most…

Experts announce 4 top ways to influence buyers

06/30/201107/07/2011 Jennifer Goula

Marketing experts have released the results of their findings regarding today’s consumer, and have found that transparency, trust, buyer control, and social media are the top sources of influence over buyers. Though marketing has traditionally been built on a foundation of push techniques, and the 4 P’s (product, price, place, and promotion), those have been replaced by new and evolved influences, which are proof, value, enablement and outcome, and experience. Therefore, companies are discovering that in order to cater to those factors, marketing must be altered. Effective marketing no longer…

Experts discuss experimentation and persistence as primary elements for mobile ad success

06/21/2011 Sam Lambert

Mobile marketers are responding to the rapid growth of mobile advertising by seeking the secrets to its successes and, so far, what they have determined is that experimentation and persistence are vital. As the ad technique is still quite new, it is difficult for even the most successful mobile advertisers to identify precisely what made their successes and to define the steps to replicate those achievements in future efforts. Therefore, at the very basic level, they are proclaiming two rules that can lead to positive results, which are to keep…

Three stages of mobile marketing, Part II: A campaign in motion

05/25/201105/21/2011 Stephen Vagus

Jobseekers have begun using QR codes as a way to stand out to potential employers. As mobile technology becomes an integral part of everyday life, new ways to use these technologies are constantly being discovered. Robert Half, a member of the S&P 500 and one of the world’s leading specialized staffing firms, attended this year’s SXSW conference in Austin, Texas, where they used QR codes to promote their services. We were able to get in touch with Lars Asbjornsen, vice president of online marketing and recruiting for Robert Half International,…