mobile marketing industry news Archives

Experienced social media marketers in record breaking demand

08/06/201108/06/2011 Jorge Gonzalez

According to WANTED Analytics, in June 2011, corporate staffing agencies and recruiters posted over 2,300 new job ads online for marketing managers that have skills with social media, which represents a growth of 71 percent over the demand from the same time in 2010. According to the data provided by this top source of real time intelligence for the business talent marketplace, social media is now considered to be a common requirement for new marketing manager positions. The greatest demand for workers with these skills came from New York and…

Startups by FinTech Innovation Lab combine intelligence with solid data

08/03/201108/03/2011 Jesse Collins

FinTech Innovation Lab, a collaborative effort between Accenture and the New York City Investment Fund – supported by the banking community of New York – has unveiled six new graduates at an event that revealed the progress made by each after a tiny period of only three months. The presentations made for each of the startups emphasized the unique value that would be provided to the financial sector through their technology. They also clearly demonstrated what they have identified as the top trends that are already underway in financial technology.…

Best business practices with QR code mobile marketing

07/17/2011 Sam Lambert

QR codes, also known as quick response codes, 2D barcodes, and mobile barcodes, have rapidly been making their way into the mobile marketing environment, and NeoMedia Technologies, Inc., a leader in that industry’s technology, has published their list of the most effective ways to put them to use. Some of the points that they recommend include the following: • Starting early. They recommend that companies begin the use of QR codes and mobile marketing while the technology is still new and during the earliest parts of a campaign, so that…

Mobile commerce industry leaders join forces

06/03/2011 Jesse Collins

ShopSavvy, a leading mobile shopping assistant platform, has announced their partnership with ShareSquare, a marketing platform specializing in QR codes. The pair has unveiled plans to release a new service for both marketers and consumers. The platform being developed aims to provide both with an optimum QR code experience unlike any other. As per the agreement, both companies will begin promoting the other through their normal services. Alexander Muse, CEO of ShopSavvy, wants to see QR codes put to good use in the marketing world. “So many marketers have experimented…