Luxury brands use apps with mobile marketing to best appeal to wealthy American consumers

mobile commerce affluent

Study shows richest American consumers want mobile marketing apps from their favorite luxury brands. A study performed by a partnership between the Luxury Institute – an independent and objective organization based in New York City – and Plastic Mobile – an award winning agency for mobile marketing – has shown that the most affluent consumers in the united States prefer to connect with their favorite luxury brands by way of a smartphone app. The results of the study were released in a report entitled “Mobile Apps And Commerce for Luxury…

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ComScore report shows the rise of QR codes and provides insights to their successful use

QR Codes check in

ComScore, a market and research firm that specializes in digital business analytics has released a new report titled “2012 Mobile Future in Focus.” The report aims to provide insight as to why QR codes are becoming so popular and where they are seeing the most success. Indeed, the codes have become a popular method of mobile marketing in the U.S. and Europe, mimicking the rise to fame the barcodes experienced in the Asian markets. ComScore believes that the popularity of the codes will continue to grow, meaning that more companies…

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