mobile marketing in magazines Archives

Layar releases virtual reality marketing whitepaper

05/28/201205/28/2012 Julie Campbell

The document was clearly aimed at creating click-throughs and conversion using print. Layar has been making it known that virtual reality marketing has been in the crosshairs for quite some time, but now it has produced its first whitepaper to help to outline specifically how print can be made interactive through the use of mobile devices that can activate digital content through the use of flyers, newspapers, and magazines. These can launch anything from links to mobile optimized websites to videos, or social network sharing options. They pointed out their…

2011 brought record breaking year for Nellymoser through QR code use

01/20/201201/20/2012 Sam Lambert

QR codes in Mobile commerce Magazine Ads

Massachusetts-based Nellymoser, a mobile technology and marketing firm, has announced that it quadrupled its growth in 2011 through the use of its mobile marketing campaign that included QR codes. The number of action code and QR code based mobile marketing campaigns increased from fewer than 100 two years ago, to over 400 last year. Furthermore, Nellymoser held the lead within its sector as 3 out of every 5 of the top 50 magazines (based on circulation) included its marketing campaigns in 2011. Some of the titles of these magazines include…