The latest version of the company’s publication is now out, providing users with guidance regarding the best techniques. The second version of the TapSense mobile marketing guide has now been released, at a time in which it is even more clear that the publication of the first version, as consumers are now spending more than half of their online time on smartphone or tablets. The conversion rates through mcommerce are also on the rise, showing that this channel has considerable potential. According to recent data from the Google Shopper Marketing…
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Mobile marketing guide issues strict cautions regarding the use of text
The recommendation is that retailers stick to certain important rules when using SMS. Although mobile marketing through text messages is still considered to be effective, according to a new guide, retailers should move forward with caution or it could sabotage the entire technique. Consumers pay close attention to what they receive over their smartphones and tablets, so relevance is key. This is the case with mobile marketing far more than in other channels. For instance, television commercials are often ignored or skipped, and banner ads are barely even noticed by…
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