QR Code Press

Media company creates a winning mobile campaign

05/28/201105/22/2011 Jennifer Goula

There have been many interesting uses for QR codes in the past. Regardless of how innovative the ideas might be behind some mobile marketing campaigns may be, they all rely on one simple thing: Participation. Without participation, QR codes are little more than black and white blocks taking up space. Consumers have gone beyond the point of rewarding their attention to companies that use QR codes, due partly because people now know what they are. Given this knowledge, companies have to find ways to return the favor by rewarding consumer…

Three stages of mobile marketing, Part II: A campaign in motion

05/25/201105/21/2011 Stephen Vagus

Jobseekers have begun using QR codes as a way to stand out to potential employers. As mobile technology becomes an integral part of everyday life, new ways to use these technologies are constantly being discovered. Robert Half, a member of the S&P 500 and one of the world’s leading specialized staffing firms, attended this year’s SXSW conference in Austin, Texas, where they used QR codes to promote their services. We were able to get in touch with Lars Asbjornsen, vice president of online marketing and recruiting for Robert Half International,…

Get more business with QR codes linked to mobile testimonials

05/24/201105/21/2011 Stephanie Beck

Reviews play a big role when it comes to business. More than 70% of consumers rely on reviews when considering making a purchase, according to Business 2 Community, a market research firm that analysis emerging trends in connectivity between consumers and companies. Given the number of people that rely on referrals and their general affinity for social media, businesses looking to give their reviews a boost are turning to QR codes to get the job done. Direct mail campaigns have been successful in the past, but they can only go…

Three stages of mobile marketing, Part I: Just starting out…

05/23/201105/23/2011 Stephen Vagus

The Louisiana Lottery is in the beginning stages of going mobile. Kimberly Chopin, communications manager for the Louisiana Lottery Corporation, has been at the heart of the effort, guiding the Lottery into new territory. We were able to get in contact with Kimberly and ask her some questions about how the company is using QR codes. Fortunately, she had quite a lot to say. How are you implementing QR codes in your marketing campaigns? The Louisiana Lottery has brainstormed dozens of strategies for utilizing QR codes to market our games,…

Businesses start to navigate the mobile commerce highways

05/04/2011 Jorge Gonzalez

The word has finally sunk in with businesses, developers, marketers and consumers alike; mobile commerce is a big thing that is here to stay. The trends have been showing that mobile is where it’s at for some time now, and mobile commerce is going to continue to grow. For months now, marketers and tech geeks alike have been trying to spread the word about the direction that mobile commerce is taking. Most businesses that have been watching the industry know that mobile technology and popularity are exploding much faster than…