Saga Travel affixed 2012 brochures with augmented reality experiences

Travel Apps

Early last year, QR codes were a growing trend in the travel and tourism industries. The codes allowed travel agencies to quickly distribute information concerning popular locations around the world. Some states in the U.S. used the codes to promote tourism and local businesses with varying degrees of success. While QR codes have proven their value to these industries, augmented reality may soon become the tool of choice for travel agencies. Such is the case with Saga Travel, a travel agency based in the UK. The agency has embedded an…

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Mobile qr code scanning brings visitors that much closer to the “Close”

The Real Mary King’s Close

QR codes have been used in some innovative marketing campaigns in the past, but now they are being used to bring a bit of history back to life in Scotland. The Real Mary King’s Close is a famous tourist attraction in Edinburgh and is one of the best preserved historic sites in the United Kingdom, dating back to the 16th century. The Close, a complex of tenement houses lining a central street, was home to thousands before it was partially demolished and buried beneath the Royal Exchange. The site is…

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Mobile commerce: Changing the way we travel

Mobile Marketing Technology

Proving that QR codes are not just for businesses looking to establish themselves in the burgeoning mobile marketing industry, the barcodes are edging out the competition in the travel industry as the favored means of distributing information to travelers. According to Ayan Banerjee of MindTree, an enterprise solutions consulting firm, the future of travel technology lies firmly in the hands of HTML5, NFC, and QR codes. Each offers travelers with a rich media experience and each has their own areas of expertise and appeal. However, Banerjee believes that QR codes…

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