QR codes find love with local business mobile marketers

QR Code Statistics

Mobile marketing platform, BestBuzz, uses dynamic QR codes in order to provide consumers with various types of rewards while generating hype about different brands using social media, making it a very successful choice for local businesses who used these promotions for this year’s Valentine’s Day. The Valentine’s Day campaigns ran from January 30, right through to the end of February 14, and were designed to have consumers use their mobile devices and the BestBuzz mobile app to scan a special heart-shaped QR code. Scanning the “buzz code” gave the mobile…

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The right moves for small businesses using mobile marketing

Mobile ads study Marketing app downloads

The majority of small businesses are recognizing the fact that if they want to exist, internet marketing is an absolute must, and this doesn’t stop at a web presence through a site. The world has gone mobile, and small businesses need to keep up with that technology in order to remain alive. Social media has become a necessity for any small business that wants to establish a connection with its customers. Though the features and tools are changing on a regular basis, the purpose of the effort remains the same:…

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Research shows small- and medium-sized businesses are taking on mobile marketing

Small Business Mobile ad success marketing

According to the results of a study that were just released by Borrell Associates, small- and medium-sized businesses seem to be taking on mobile marketing at an increasing rate. The research showed that approximately eighty percent of businesses of this size intend to add mobile to their marketing mix by the end of 2011. There were 484 companies of small and medium size that participated in this study. Among them, 83 percent stated that they had either already started using mobile marketing, or they intend to begin doing so before…

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Study shows businesses are choosing risks over potential with smartphones

Mobile Commerce News

Ofcom, a Government media regulator, has published the results of their research, which discussed the issue of “smartphone addiction” and its graying of the area between the professional and the private life. The report explained that smartphone use has worked its way into every element of our lives. However, while there were a number of different negative aspects discussed, it also examined a number of mobile trends that open up potential for businesses but that are, for the most part, being greatly underused. Though many large companies have had their…

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Businesses struggle to find their place with mobile marketing initiatives

Mobile Marketers

Though there is no doubt that mobile marketing is on the upsurge, and it is an important way for many companies to reach their customers, many businesses are struggling to design their strategy using the new technology. Mobile is becoming highly recognized as an essential part of a marketing mix, but after having only just adopted the internet over the last few years, they are now finding themselves back at the very start of trying to work with a new technology and having to learn the ropes of the capabilities…

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