Tag: mobile marketing for small business owners

How to improve your mobile marketing strategy

Sam Lambert
Mobile Marketing for Small Business Owners

Taking advantage of what mobile marketing has to offer is an important opportunity presented to businesses of all size from this technology. However, like any marketing strategy, mobile must be done properly in order to be effective. Mobile is a highly effective channel for communicating with and engaging customers and it gives businesses the chance to broaden their audience and, therefore, their customer base. Moreover, it can provide a tremendous contribution to the expansion and accessibility of the awareness of a brand. In that pursuit, the following tips can help…

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QR codes aren’t just for retail

Jennifer Goula
Mobile Marketing

Though QR codes are getting a great deal of attention for their marketing uses by the retail world, non-retail businesses are discovering many of the advantages of this technology, as well. For example, professionals such as accountants, lawyers and insurance agents, are discovering that these codes can be printed in newspaper and magazine ads, in brochures, on business cards, blogs, website, and even T-shirts and other forms of marketing materials. Smartphone and tablet users are rapidly discovering that these tools help them to obtain useful information, to compare prices and…

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