The impact of m-commerce and social media on the hotel market

Shanghai Grand Hyatt Lobby

A number of recent predictions have been showing that the number of hotels that are angling to include social and mobile solutions is on the rise. The report called the Travel Distribution & Marketing Barometer has been released by EyeforTravel and examined data from 550 intermediaries and travel suppliers worldwide. This report showed that the investment into mobile marketing within that industry has increased within the higher budget categories. For instance, within the highest budget category, 41 percent reported that for three months, their mobile marketing budget allocation was sticking…

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Hotels boost mobile and social marketing budgets for next year

Mobile technology Marketing for Hotels

As hotel owners and chains recognize the rapid global increase of smartphone usage, they are beginning to invest a significant amount of money and resources into the creation of mobile websites and other mobile marketing strategies in order to take advantage of the desire of these consumers to book their accommodations by way of their mobile devices. A recent study performed by the top worldwide hotel revenue generating solutions provider, TravelClick, half of all hotels intend to direct a greater amount of their marketing budget toward mobile marketing and websites.…

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5 Tips for hotels using mobile marketing

Shanghai Hyatt Atrium View from Top Looking Down

Panelists at the third annual Hotel Data Conference have shown that though it is important for hotels to begin taking part in mobile to obtain more bookings, it must be done properly or there is a risk that guests could be lost. Five primary tips were identified for hotels that would like to take advantage of mobile marketing to their best abilities: 1. Get started with mobile – according to principal and CEO Vikram Singh of Evision, though mobile is currently quite a small part of the website traffic in…

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