Mobile advertising will overtake newspaper ads next year

Mobile Advertising trends

Newspapers have already been struggling with the competition from computers and now smartphones are here. According to recent predictions in the industry, mobile advertising is lining itself up to become the third biggest ad medium behind television and the standard web, once it surpasses newspapers in 2016. A recent study has shown that if trends continue in the same direction, then newspapers will drop a point next year. The study was conducted by Zenith Optimedia and it revealed that mobile advertising will not only leapfrog over newspapers as soon as…

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Mobile marketing campaign success from The North Face

The North Face mobile shopping marketing

The company hasn’t missed the lesson from their experience and is now in the midst of a strategic digital shift. The first large mobile marketing push from The North Face was strikingly successful as the company experienced a higher rate of digital engagement in Europe as a result of this campaign. Now, the brand is shifting itself away from its older traditional channels and toward smartphones and tablets. To accomplish this goal, The North Face has partnered with Millennial Media. It was this arrangement that brought about the brand’s first…

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The number of mobile gamers in the United States has broken the 100 million mark

mobile gaming

Newzoo, an international market research firm, has released a new report that is drawing attention to the rapidly growing popularity of gaming over mobile devices. It was entitled “Mobile Games Trend Report”, and it showed that the number of people in the United States who use their smartphone, tablet computer, or iPod Touch mobile devices for playing video games is now greater than 100 million. What Newzoo found was that among the American gamers who played on their mobile devices, 69 percent used their smartphones, while 21 percent were using…

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Linking Mobile works to bring transactional QR codes into offline marketing techniques

QR Codes shopping for men

Linking Mobile has announced that it is creating an affiliate cost per acquisition (CPA) model that will sell ads based on the use of transactional QR codes through offline marketing channels. The strategy has already been implemented for the first time, in the form of the printing of the barcodes onto 100,000 leaflets that promote the Accident Advice Helpline (AAH), which Double Bubble has been distributing through advertising throughout London. Instead of paying for the printing and the hand-outs up-front, AAH will instead be charged for the advertising using the…

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QR Codes on Steroids

Onvert.com Website

What’s a QR Code? They are those rather odd looking black and white square barcode now appearing in your magazines, newspapers and on your favorite products. By scanning them with an app on your phone they can open websites. Truth is we believe the QR code is just a bit, well, boring. Why not shake it up – perhaps add 3D layers, and sound? That humble QR code can do so much more for you if it’s an onvert™ code. Onvert can do everything a QR can do plus 3D…

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Sitomic releases print ad tracking with QR code manager

Sitomic.com has announced the launch of its QR Code Manager, which allows businesses to launch several QR code campaigns simultaneously and use them to collect visitor data from a number of different sources, making the successes of print ads much easier to track. Until now, it has been very challenging for marketers to obtain statistics from their print campaigns. However, the use of QR codes has made it far easier to measure the activity generated from those advertisements. The concept is that a unique QR code is created for every…

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U.K. town of Reading to experience QR code and NFC pilot

augmented reality shopping mall

QR codes and NFC technology are now involved in the first British out-of-home (OOH) advertising pilot program that is occurring on a large scale in that country, involving 13 different brands in the entire city of Reading. Kinetic, an OOH media agency, has partnered with Zappit technology provider and JCDecaux in a pilot program of the use of advertising that uses QR codes and NFC technology. They chose the Berkshire county city of Reading because it is among the most tech-savvy populations in the country. Now, the campaign has covered…

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Experts recommend that businesses not ignore Boomers’ money

Mobile Marketing

According to experts in mobile marketing, businesses are wasting their money by focusing exclusively on younger customers while building their campaigns, instead of targeting older demographics which have more money to spend. Businesses have become so attached to the idea that young people are the ones who use their mobile devices most frequently that they are entirely missing out on the most rewarding marketplace, the Baby Boomer generation, which has significant amounts of disposable cash just waiting to be spent. Managing Director Steve Downes, from Juice Digital, which is the…

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CommerceTel Corporation announces its selection as the UFC mobile tech partner

Ultimate Fighting

Award-winning proprietary mobile marketing solutions and technology provider, CommerceTel Corporation, has announced that it has been selected by the Ultimate Fighting Championship (UFC) in order to provide mobile marketing strategies for device users, such as text alerts, voting, and initiatives for in-venue and in-broadcast special offers. The UFC is currently the sports organization with the most rapid growth worldwide, providing the top events for mixed martial arts (MMA) that are available to nearly one billion homes around the globe. The UFC was first broadcast on network television in November 2011,…

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mobiManage announces launch of mobile content management system for apps and websites

Mobile-Commerce

mobiManage has announced the release of the second generation of its mobile CMS systems, precisely four years after the initial American release of the original systems. This latest release includes upgrades to the feature designs and a completely new engine. IT offers a single platform on which Android and iPhone apps alike, as well as mobile websites and tablet products can all be managed. These latest upgrades also provide capabilities for adding features for mobile marketing to an app or website, including QR codes and NFC tags, banner ads, and…

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Constant Contact takes on mobile marketing to an entirely new degree

Mobile Marketing

Constant Contact has announced that it will be embracing mobile marketing to a much greater degree with a new partnership with DIDMO, the developers of the Magmito cross-platform solution for mobile app creation. Though it wasn’t too long ago that the primary focus of the teams at Constant Contact was on services that provide email marketing, the company has now widened its potential and its offerings so that it will have the opportunity to achieve much more significant growth than their customers – past and present – may have expected.…

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