Mobile marketing will make up half of budgets in five years

mobile marketing budget

The sector will still not be able to reach its full potential due to a skills gap that will continue to exist. The results of a study by Experian Marketing Services have predicted that by the year 2017, companies and brands will be spending 50 percent of their budgets on mobile marketing. However, at the moment, progress is stunted due to a lack of understanding of the sector. Those responsible for implementing mobile marketing techniques are still struggling to fully comprehend the medium and are challenged by the methods used…

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Skilled mobile marketers demand is far greater than the current supply

Mobile Marketing Jobs

As the number of companies working to leverage high device adoption among their customers continues to rise, the demand for mobile marketing experts grows along with it; far beyond the number of professionals who currently have the training and awareness in this marketplace. The industry is growing so quickly that the number of trained professionals is far too small to meet consumer demand. Managing director Melissa Norman, from the Kelly Services recruitment agency in Malaysia and Singapore, stated that the innovative new marketing platform of the mobile marketplace is rapidly…

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The beginning of H2, 2011 brings predictions for 2012 mobile trends

Mobile Commerce Statistics 2012

As the second half of 2011 begins, the top researchers in the mobile industry have started to release their predictions regarding the trends within the industry that will occur in 2012.   So far, the predictions have included the belief that commerce will be driven by mobile devices that year, Google and Apple will continue to vie for dominance of the industry, and daily life will become further influenced by mobile location services.  Senior analyst Nitesh Patel from Wireless Strategies has explained that m-commerce will skyrocket in its importance as a…

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