QR Code Press

Media company creates a winning mobile campaign

05/28/201105/22/2011 Jennifer Goula

There have been many interesting uses for QR codes in the past. Regardless of how innovative the ideas might be behind some mobile marketing campaigns may be, they all rely on one simple thing: Participation. Without participation, QR codes are little more than black and white blocks taking up space. Consumers have gone beyond the point of rewarding their attention to companies that use QR codes, due partly because people now know what they are. Given this knowledge, companies have to find ways to return the favor by rewarding consumer…

Lady Gaga and Starbucks team up for the hunt

05/21/201105/20/2011 Sam Lambert

As Starbucks embraces QR codes for a second time, they have partnered with Lady Gaga to host a two-week interactive scavenger hunt. Starting Thursday, Starbucks cafés around the country will have banners, magnetic chalkboards and posters emblazoned with a small QR code. When scanned, customers will receive a number of clues guiding them through the company’s seven-round scavenger hunt. Dubbed SRCH, the event pits players against a series of cerebral challenges in order to advance through the stages. Participants will have to decipher clues in order to successfully traverse the…

A QR code never looked so good!

05/12/201105/12/2011 Stephen Vagus

The world of mobile marketing is getting a little more exciting as Freya, UK based makers of lingerie, unveils their new outdoor marketing campaign. The outdoor campaign was developed by Rees Bradley Hepburn, a prominent advertising agency in the UK. The agency has had success with using QR codes in the past and opted to use the barcodes in Freya’s campaign, believing that the interactivity of the codes will make the campaign more engaging. Freya is yet another British company that has adopted the use of QR codes as smart…

Opportunity in the Middle East for QR Code Growth

05/09/2011 Stephen Vagus

Scanbuy, a leading provider in barcode solutions for businesses all over the world, has announced that they will be launching a new QR code system that will cater to the Middle East. Working under the company’s subsidiary, SCANMARK, the system will bring mobile marketing to a region that is ripe for the opportunity. This will not be the first time QR codes have appeared in the Middle East, but the effort to establish a dedicated marketing platform is certainly the most innovative effort yet regarding mobile marketing. A large number…

Mobile Marketing Strategies Summit: Part III Report

05/02/2011 Stephen Vagus

Lucas Allen Buick, Creator of Hipstamatic App and CEO of Synthetic Corp

Andrew Paradise, CEO and founder of Aislebuyer, a startup focused on providing mobile checkout solution for retailers, recently spoke at the Mobile Marketing Strategy Summit in San Francisco. The event showcased some of the emerging trends in mobile marketing as well as what the future may hold for the relatively new industry. Paradise was joined by others that have made a name for themselves through either the Internet or mobile marketing techniques. Paradise points out that mobile platforms are unique and present businesses with an opportunity to stay in constant…