QR Code Press

2012 Mobile World Congress to focus on mobile marketing

08/19/201108/19/2011 Andrew Hobbs

The GSMA mobile operators association has just announced that the Mobile World Congress of 2012 will be focusing on mobile marketing for the first time ever in this annual technology event. The Mobile World Congress is held in February in Barcelona, drawing technology industry leaders and enthusiasts by the tens of thousands to gain insight on the latest in gizmos, devices, techniques, news, and predictions within the mobile industry. The industry overall considers the Mobile World Congress to be one of the most important global events for the latest in…

QR codes launch student’s documentaries into the public eye

07/17/2011 L. Green

The Microsoft 2011 U.S. Innovative Education Forum is right around the corner. The event will draw in some of the most innovative minds in the field of education. Educators attending the event will have a rare opportunity to network and connect with likeminded colleagues and she how technology and technique can be blended together to engage students. Given the rapid advancement of technology and its increasing role in daily life, teachers are hard pressed to find new ways to reach students whom are subject to the whims of their mobile…

Mobile Selling Unable To Meet UK Consumer’s Expectations

06/06/2011 Stephanie Beck

Marketing strategists in the United Kingdom are now contemplating on how to come up with more innovate solutions to make mobile selling more effective in the area. This developed after results of a recent survey revealed that mobile selling in UK has actually failed to meet most of consumer’s expectations. Result of the survey recently conducted by eDigitalResearch showed many of customer expectations were not actually meet by mobile selling, a marketing strategy used by many companies to market their goods, services and other promotions. Other researches also revealed that…

Quality control needed in mobile marketing campaigns

06/05/2011 John Montgallo

There is no doubt that QR codes have become a powerful tool in business-to-consumer marketing and social media. Since their arrival in the U.S., the codes have coasted to popularity thanks to their relative ease of use and access. Their simplicity is beguiling, however, as one mistake could mean the difference between a working code and a useless one. According to Bert Moore, director of communications for AIMGlobal, a global trade association for automatic identification, says that misuse of QR codes is on the rise and if marketers do not…

New app to help businesses manage mobile campaigns

05/29/201105/22/2011 Stephen Vagus

A new mobile application is letting companies manage their QR code campaigns as well as create new, engaging content for their mobile sites. Zappit, a leading QR code campaign management platform, recently launched the application of the same name. The app lets companies manage their campaigns from the smart phones or other mobile device. As business and mobile technology continues to become entangled, the ability to keep track of marketing campaigns has become invaluable. Zappit allows companies to keep track of real time engagement activity, customize mobile websites connected to…