QR Code Press

Innovative SnapTags will be shown off at upcoming marketing events

09/21/2011 Stephen Vagus

Since QR codes first hit U.S. shores in 2008, the marketing industry has been awash with innovation. The codes successfully launched a new marketing industry that was more focused on connecting to mobile consumers; a demographic that advertisers had been having trouble reaching in the past. QR codes catapulted mobile barcode technology into the limelight and have bred several spin-offs that have enjoyed varying degrees of success. One of the more successful variants of mobile barcodes is the SnapTag, created by SpyderLynk, a mobile marketing firm. SnapTags are a form…

Location-based promotion helps Dunkin’ Donut boosts their mobile presence

09/08/201109/08/2011 L. Green

Though Dunkin’ Donuts is already a part of the mobile marketplace, it has announced that it is now boosting its presence there by way of a new campaign that gives its customers the chance to win prizes and the title of “President of Dunkin’ Nation” by checking in at participating locations. In order to run the promotion, Dunkin’ Donuts has integrated Facebook and Foursquare, and will continue to do so until September 23, 2011. According to the Dunkin’ Brands vice president of consumer engagement, Dan Saia, the purpose of this…

QR codes may mean the end for SEO marketing

08/30/201108/30/2011 Jesse Collins

Despite their prowess in advertising, QR codes are beginning to clash with an established and popular marketing technique. Search engine optimization, or SEO, is a marketing trend that has grown in prominence since online content started to generate significant revenue. The concept guiding the technique is to tailor content so that it will appear in search engines. This often involves filling written work with a number of keywords that are meant to be strategically placed so as to catch the all-important eye of Google and other search engines. QR codes,…

Vital elements of mobile marketing to be revealed at the IMMBN Mobile Marketing Virtual Summit

08/23/2011 Jesse Collins

At his IMMBN Mobile Marketing Virtual Summit seminar on August 30, 2011, Dan Hollings will be speaking about the best ways with which to build a business using mobile marketing techniques. Dan Hollings is widely considered to be a marketing renaissance man in Hollywood by big business and higher education, and is consulted for the best marketing strategies and blueprints in the world. ABC News has referred to the marketing campaign that Dan Hollings created for the film “The Secret” as one that will “go down in history as the…

The franchise industry is ideal for mobile marketing

08/22/201108/22/2011 Stephanie Beck

Franchise owners are among those businesses leading the way in mobile marketing, and they are not failing to come up with creative ways in which to engage with consumers. Customers are being provided with everything from discount coupons to apps that allow them to pre-order their meals for pickup, and from previewing the menu and discovering nutritional information to finding store locations or even participating in a charity fundraiser. According to Joost Zimmerman, the digital marketing director for Subway, which recently signed a deal with Velti, a mobile marketing technology…