The firm has released its latest report regarding email metrics, with a considerable focus on smartphone and tablet use. Yesmail Interactive has just released a report that is geared toward changing the direction of the attention of mobile marketing companies toward the various elements of their email programs so that they will better reflect the preferences of their customers and adapt to the changing brand interaction patterns. The report, entitled “Yesmail’s Email Marketing Compass: The Mobile Effect” offers marketers a greater understanding for their campaigns. The findings of the study,…
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Mobile marketing emails generate online purchases
Optimized ads sent to a consumer’s inbox are generating some of the largest mcommerce spending. The results of new research have now been released, which have revealed that smartphone users in the United States and the United Kingdom are becoming increasingly confident about following mobile marketing in order to make purchases that are more expensive using those devices. This Intela research showed that consumers are much more willing to spend and make larger mcommerce purchases. The report, which coined the phrase the “iTunes effect”, has shown that people are becoming…
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