Mobile device usage is still rising and much of it is shopping. It isn’t just the typical user doing the surfing. A survey has shown that shoppers age 34 to 54 have increased over 140 percent in just over a year. Many people are realizing they can use their mobile device to comparison shop or look for better deals or product information. More and more people are discovering the power of mobile. It isn’t just a phone anymore; it’s a tool. Shoppers are more informed and if they aren’t sure about a product; they can always look it up on their Smartphone and get the information they need. Merchants need to realize the rise in mobile usage has created a new arena in marketing and shopping. It isn’t just about having a … Read entire article »