Mobile marketing costs Archives

Mobile marketing costs are rising, says Fiksu

01/03/201412/31/2013 Jennifer Goula

This channel is becoming more expensive, as per the latest statistics from November. According to Fiksu, a user acquisition and marketing firm, and its most recent Cost per Loyal User and App Store Competitive Indexes release, mobile marketing costs are on the rise, as is the price tag associated with app downloads. This data is significant as it is seen as the effect of the upcoming holiday season on expenses. The app download and mobile marketing costs indexes are considered to be a reflection of the start of the actual…

Mobile marketing costs are increasing, report

02/01/201301/30/2013 Jesse Collins

The Fiksu data has also shown that there has been an increase in downloads of apps. The latest report from Fiksu has now been released, in which it shared its data regarding the latest trends in the costs associated with mobile marketing through apps, and shared that in 2012, these expenses were on an “upward trajectory”. This Fiksu Mobile App Marketing Platform data is highly regarded throughout the industry. It provides important insight into the trends and direction that mobile marketing is taking in terms of smartphone and tablet applications.…

Mobile marketing expenses skyrocketed in November

01/02/201304/13/2014 Jesse Collins

A new Fiksu report is showing that the costs associated with advertising and promotions spiked that month. Fiksu, a leading company that assists brands throughout the optimization process for Android and iOS mobile app advertising and promotion, has just released their findings following a study regarding the spending on mobile marketing over the holiday season. The report looked into the impact that the biggest shopping season of the year had on these costs. What they found, according to the publication, was that the holiday season caused mobile marketing in apps…