Mobile marketing companies are struggling to for strong ROI

Mobile Marketing ROI

According to the results of a recently released report, marketers haven’t figured out how to achieve “good ROI” yet. A new research report has just been released and is indicating that as much as companies seem to be on board with using mobile marketing, those who are applying it have yet to find “good ROI” through its use. The report provided a more in depth look at the way that smartphone optimized ads are being perceived. The traditional and mobile marketing firm, [x+1], produced the report, which examined the way…

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How retailers are taking their first steps into the mobile commerce world


When new technology comes into common use, it isn’t always obvious how it should best be used, and mobile commerce is no exception, but retailers – both online and in actual physical space – have been making their first attempts at using smartphones and tablets to their best advantage, each in their own ways. Retailers weren’t typically a part of the first wave of commerce. There were a few trailblazers, but other than that, mobile devices weren’t at all a part of their strategies, especially among those who weren’t online…

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Spammers take aim at mobile phone users

Mobile Commerce

Spamming techniques under a watchful eye. Text messages have become the latest target for marketers who use spamming techniques to reach a broad audience in a similar way to that which has already been filling email junk folders for many years. According to Ferris Research, in 2011, it is estimated that American consumers received approximately 4.5 billion texts with spam ads. This was more than twice the number that was received in 2009, when there were an estimated 2.2 billion spam texts. Though the problem has not yet grown to…

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