mobile marketing companies Archives

Social media marketing at Pepsi hurting from grammatical errors

12/10/201312/07/2013 Julie Campbell

When it comes to the soda giant’s war against Coca Cola, its grammar is holding it back. An agency based in London, Disruptive Communications, has released the results of one of its most recent studies, which has shown that when it comes to social media marketing from brands, consumers feel that proper grammar is more important than any other factor. When their favorite brand fail in that area, it hurts their opinion of that company. This is exactly why Pepsi’s social media marketing efforts have actually been more damaging than…

Mobile marketing companies are struggling to for strong ROI

09/05/201309/02/2013 John Montgallo

According to the results of a recently released report, marketers haven’t figured out how to achieve “good ROI” yet. A new research report has just been released and is indicating that as much as companies seem to be on board with using mobile marketing, those who are applying it have yet to find “good ROI” through its use. The report provided a more in depth look at the way that smartphone optimized ads are being perceived. The traditional and mobile marketing firm, [x+1], produced the report, which examined the way…

The power of smartphones and tablets for mobile commerce and marketing

04/22/201204/22/2012 Julie Campbell

In the latest effort to bring the marketing power of email signatures back to communication in mobile commerce strategies… A company called SYNAQ has developed a solution to overcome the problem presented by the plain text-only emails that can be sent by smartphones. For years, corporate email signatures have been used as a highly effective, low-cost, result-generating tool for businesspeople to market themselves, as they included not only the name and contact information of the sender, but also links, images, advertising messages, and other branding and marketing elements. As the emails…

How retailers are taking their first steps into the mobile commerce world

04/15/201204/13/2012 Jorge Gonzalez

When new technology comes into common use, it isn’t always obvious how it should best be used, and mobile commerce is no exception, but retailers – both online and in actual physical space – have been making their first attempts at using smartphones and tablets to their best advantage, each in their own ways. Retailers weren’t typically a part of the first wave of commerce. There were a few trailblazers, but other than that, mobile devices weren’t at all a part of their strategies, especially among those who weren’t online…

Spammers take aim at mobile phone users

04/14/201204/13/2012 L. Green

Spamming techniques under a watchful eye. Text messages have become the latest target for marketers who use spamming techniques to reach a broad audience in a similar way to that which has already been filling email junk folders for many years. According to Ferris Research, in 2011, it is estimated that American consumers received approximately 4.5 billion texts with spam ads. This was more than twice the number that was received in 2009, when there were an estimated 2.2 billion spam texts. Though the problem has not yet grown to…