Tag: mobile marketing china

Mobile marketing pros learning from Chok! Chok! Chok! ad

L. Green
mobile marketing coca cola chok chok chok

The Coca Cola ad in Hong Kong which aired on television in late 2011, created a massive phenomenon. Mobile marketing is now reaching the point that it has been around long enough that experts are starting to observe trends and are beginning to identify some of the commonalities among the successful campaigns. The truly explosive strategies such as Coca Cola’s Chok! Chok! Chok! in Hong Kong do have things in common. In the case of that ad, the soft drink giant aired an ad at 10 pm every night that…

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China Unicom and China Mobile announce their support for NFC technology

Jorge Gonzalez
China Mobile commerce ticketing payments

Two of the largest mobile operators in their country, China Unicom and China Mobile, have announced their intentions to bring near field communication (NFC) technology on a subscriber identity module (SIM) card foundation to their customers. The GSM Association, which has made NFC standardization worldwide one of its primary goals, made the first announcement of the intentions of the two mobile operators in China to support NFC technology. These two leading businesses in the Chinese marketplace are adding their names to 43 other mobile operators worldwide who have also declared…

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China to lead the world in mobile commerce, says ABI Research

Stephen Vagus
China Mobile payments technology commerce

China is on the verge of a mobile commerce explosion, according to a new study from ABI Research. The technology market intelligence firm released a report yesterday showing that China could surpass $8 billion in mobile payments by 2014. This would put the nation far ahead of others in terms of contactless payments. The rapid growth of NFC-driven commerce may be due to the single-minded pursuit of NFC technology in China. The progress toward electronic transactions has been slow in the West. Several companies, including Google and Nokia, have been…

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