NFC marketing campaign to kick off in Canada this summer

Toronto Mobile payments

Campaign to reward consumers with free movies and tickets Astral Out-of-Home (OOH), a leading out-of-home advertising firm based in Canada, has announced that it will be teaming with Scotiabank for a new NFC marketing campaign. The campaign will be launched in the Toronto area, targeting young adult consumers and movie enthusiasts. NFC technology was chosen for the campaign because of its interactive capabilities. The campaign is expected to launch within the coming weeks and last throughout the summer season. SCENE posters to be equipped with NFC tags OOH will develop…

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Quick Response codes help the United Way appeal to a younger generation of volunteers

QR Code

The mobile advertising industry has adopted quick response (QR) codes very quickly and has been adapting them for a very wide range of use, allowing them to provide information to consumers in many different forms, from links to mobile sites to videos, purchases, or charitable donations. Calgary-based Tag Advertising is an agency that has been implementing QR codes in an innovative new way, most recently through its Calgary-area United Way campaign. Todd Sloane, the principal of the company, as well as his staff, are quite familiar with the stories of…

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New mobile app released for buying and selling shares

Small Business Mobile ad success marketing

A new app has been introduced in Canada that allows smartphone users to buy and sell shares using their mobile devices. The stock trading app is the latest evolution in the financial marketplace, and is designed to assist in the efforts to increase trading volumes within today’s volatile retail investment market. Heading this effort, was the Canadian Imperial Bank of Commerce (CIBC), which released the very first app of this nature. It is anticipated that all of the large Canadian banks will be releasing similar products as they race to…

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Mobile trends take hold of Canada’s businesses

Canadian Mobile payments

Mobile marketing has been creating a big buzz in Canada recently. This after a growing number of companies have come to realize the potential of this marketing strategy in boosting their sales regardless of their business genre. With the ever growing popularity of mobile gadgets like the latest models and trends of mobile phones and iPhone and smartphones, more and more people are most likely to access all needed information from their mobile gadgets. This also paves the way for mobile marketing to take center stage in Canada’s business environment.…

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