Mobile marketing has high exposure in 18 to 34 age group

mobile marketing demographic

This demographic is being seen as highly important to marketers as half of them use small screens first. According to the results of recent research from Weve, which is attracting the attention of mobile marketers around the world, small screens – that is, those of smartphones, tablets, and other connected gadgets – are considered to be the first and most important channel for almost half of the age group demographic of 18 to 34 year olds. The research determined that the importance of the small screen to this group makes…

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What do your customers expect from your mobile marketing campaigns?

Smartphone customers are already building expectations, but are you meeting them? As smartphones rapidly increase their market share among mobile device users, campaigns that target cell phones with those capabilities are becoming more common. As a new channel, however, it isn’t always obvious. Moreover, brands need to recognize that optimizing their websites isn’t the full extent of the process. However, as something new, they aren’t always sure what other steps to take. What do consumers want from their mobile marketing campaigns? Unfortunately, they’re not exactly sure, themselves. Though they know…

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QR codes could be threatened by up and coming technologies

QR codes in Mobile commerce Magazine Ads

If the barcodes aren’t used properly, their use may turn out to be nothing more than a fad. At the moment, QR codes are used practically everywhere, from mobile marketing to ticket purchasing and everything in between, but with so many new technologies on their way in, these barcodes could be at risk if users are not careful. Companies need to make sure that the barcodes are used strategically for engaging consumers. Along with the popularity of QR codes has come a swath of weak and irrelevant campaigns that have…

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FineLine launches new NFC tags for retailers

NFC Technology

FineLine introduces new line of NFC tags FineLine, a provider of ticketing and mobile solutions for the retail industry, has announced a new service that will allow its customers to make use of NFC tags. Through this service, companies can order NFC tags online, which they can then affix to their products, allowing consumers access to digital content. FineLine is yet another company that has begun embracing NFC technology, claiming that its capabilities will bring significant benefits to the retailers that make use of NFC tags. Consumers growing familiar with…

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Hipcricket mobile marketing breaks 200,000 mark in the industry

Hipcricket mobile marketing breaks 200,000

Its campaign growth, quarter over quarter, has now reached a 52 percent. Hipcricket, an industry leader in mobile marketing and a subsidiary of Augme Technologies Inc., has just announced that it has broken the 200,000 mark for its campaigns. This holds it in the top position in the industry within this central metric. By May 31, 2012, it had completed over 27,000 in that quarter alone and showed a growth of 52 percent over the campaigns from the previous quarter. Among the company’s 27,000 campaign that had been completed during…

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