QR Code Press » Entries tagged with "mobile marketing campaigns"
QR codes could be threatened by up and coming technologies
If the barcodes aren’t used properly, their use may turn out to be nothing more than a fad. At the moment, QR codes are used practically everywhere, from mobile marketing to ticket purchasing and everything in between, but with so many new technologies on their way in, these barcodes could be at risk if users are not careful. Companies need to make sure that the barcodes are used strategically for engaging consumers. Along with the popularity of QR … Read entire article »
Filed under: Featured News, QR Codes
FineLine launches new NFC tags for retailers
FineLine introduces new line of NFC tags FineLine, a provider of ticketing and mobile solutions for the retail industry, has announced a new service that will allow its customers to make use of NFC tags. Through this service, companies can order NFC tags online, which they can then affix to their products, allowing consumers access to digital content. FineLine is yet another company that has begun embracing NFC technology, claiming that its capabilities will bring significant … Read entire article »
Filed under: Commercial, Featured News, Mobile Marketing, Near Field Communications, Technology News, Trends
Hipcricket mobile marketing breaks 200,000 mark in the industry
Its campaign growth, quarter over quarter, has now reached a 52 percent. Hipcricket, an industry leader in mobile marketing and a subsidiary of Augme Technologies Inc., has just announced that it has broken the 200,000 mark for its campaigns. This holds it in the top position in the industry within this central metric. By May 31, 2012, it had completed over 27,000 in that quarter alone and showed a growth of 52 percent over the campaigns from the … Read entire article »
Filed under: Featured News, Mobile Marketing
United States Postal Service launches second discount campaign for those using QR codes
Mobile barcodes to bring discounts to mailers The U.S. Postal Service (USPS) has once again launched a temporary postage discount initiative that aims to boost business by encouraging mailers to use QR codes and other such barcodes. The campaign is identical to one that was launched by the USPS last year, which had been successful enough for the postal service to make another attempt. The USPS believes that the campaign will mimic the effects that it … Read entire article »
Filed under: Commercial, Featured News, Mobile Marketing, QR Codes, Trends, United States
Spammers take aim at mobile phone users
Spamming techniques under a watchful eye. Text messages have become the latest target for marketers who use spamming techniques to reach a broad audience in a similar way to that which has already been filling email junk folders for many years. According to Ferris Research, in 2011, it is estimated that American consumers received approximately 4.5 billion texts with spam ads. This was more than twice the number that was received in 2009, when there were an … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States
GMO Japan Market Intelligence shows QR codes are popular in East Asian markets
QR code usage - still room to grow. QR code awareness is a somewhat serious issue for marketers looking to reach out to mobile consumers. The codes have been very proficient in helping establish the mobile marketing industry, but many consumers around the world are still unfamiliar with the black and white blocky patterns. Indeed, consumer awareness of the codes is believed to be quite rare outside of Japan. This may not be the case, however, according … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes, Trends
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