Mobile marketing has high exposure in 18 to 34 age group

mobile marketing demographic

This demographic is being seen as highly important to marketers as half of them use small screens first. According to the results of recent research from Weve, which is attracting the attention of mobile marketers around the world, small screens – that is, those of smartphones, tablets, and other connected gadgets – are considered to be the first and most important channel for almost half of the age group demographic of 18 to 34 year olds. The research determined that the importance of the small screen to this group makes…

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What do your customers expect from your mobile marketing campaigns?

Smartphone customers are already building expectations, but are you meeting them? As smartphones rapidly increase their market share among mobile device users, campaigns that target cell phones with those capabilities are becoming more common. As a new channel, however, it isn’t always obvious. Moreover, brands need to recognize that optimizing their websites isn’t the full extent of the process. However, as something new, they aren’t always sure what other steps to take. What do consumers want from their mobile marketing campaigns? Unfortunately, they’re not exactly sure, themselves. Though they know…

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QR codes could be threatened by up and coming technologies

QR codes in Mobile commerce Magazine Ads

If the barcodes aren’t used properly, their use may turn out to be nothing more than a fad. At the moment, QR codes are used practically everywhere, from mobile marketing to ticket purchasing and everything in between, but with so many new technologies on their way in, these barcodes could be at risk if users are not careful. Companies need to make sure that the barcodes are used strategically for engaging consumers. Along with the popularity of QR codes has come a swath of weak and irrelevant campaigns that have…

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FineLine launches new NFC tags for retailers

NFC Technology

FineLine introduces new line of NFC tags FineLine, a provider of ticketing and mobile solutions for the retail industry, has announced a new service that will allow its customers to make use of NFC tags. Through this service, companies can order NFC tags online, which they can then affix to their products, allowing consumers access to digital content. FineLine is yet another company that has begun embracing NFC technology, claiming that its capabilities will bring significant benefits to the retailers that make use of NFC tags. Consumers growing familiar with…

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Hipcricket mobile marketing breaks 200,000 mark in the industry

Hipcricket mobile marketing breaks 200,000

Its campaign growth, quarter over quarter, has now reached a 52 percent. Hipcricket, an industry leader in mobile marketing and a subsidiary of Augme Technologies Inc., has just announced that it has broken the 200,000 mark for its campaigns. This holds it in the top position in the industry within this central metric. By May 31, 2012, it had completed over 27,000 in that quarter alone and showed a growth of 52 percent over the campaigns from the previous quarter. Among the company’s 27,000 campaign that had been completed during…

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United States Postal Service launches second discount campaign for those using QR codes

QR Code service

Mobile barcodes to bring discounts to mailers The U.S. Postal Service (USPS) has once again launched a temporary postage discount initiative that aims to boost business by encouraging mailers to use QR codes and other such barcodes. The campaign is identical to one that was launched by the USPS last year, which had been successful enough for the postal service to make another attempt. The USPS believes that the campaign will mimic the effects that it had last year by encouraging advertisers to send more mail. USPS takes note of…

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Spammers take aim at mobile phone users

Mobile Commerce

Spamming techniques under a watchful eye. Text messages have become the latest target for marketers who use spamming techniques to reach a broad audience in a similar way to that which has already been filling email junk folders for many years. According to Ferris Research, in 2011, it is estimated that American consumers received approximately 4.5 billion texts with spam ads. This was more than twice the number that was received in 2009, when there were an estimated 2.2 billion spam texts. Though the problem has not yet grown to…

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GMO Japan Market Intelligence shows QR codes are popular in East Asian markets

QR Code Statistics

QR code usage – still room to grow. QR code awareness is a somewhat serious issue for marketers looking to reach out to mobile consumers. The codes have been very proficient in helping establish the mobile marketing industry, but many consumers around the world are still unfamiliar with the black and white blocky patterns. Indeed, consumer awareness of the codes is believed to be quite rare outside of Japan. This may not be the case, however, according to a new survey from GMO Japan Market Intelligence, a business and market research…

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Mobile consumers receive free food through new Chili’s social campaign

Mobile Marketing Campaign for Chillis

Mobile marketing campaign designed to bring in the crowds. Chili’s Grill & Bar has announced that it is providing mobile consumers with free food when they check-in to participating locations using their mobile devices. The restaurant chain is using popular social networks such as Facebook Places and Foursquare to help to boost this interactive campaign. Diners who use their smartphones to check-in to the various Chili’s locations from now through the end of may will be offered a free appetizer. The fast casual chain of restaurants is currently present in…

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Steely Eye Digital Media shows 23% of London advertisements not mobile optimized

QR Code Scanning

QR Code scanning stats in London QR codes are becoming a common sight throughout the London transportation system. The codes often accompany large advertisements. The codes adorn billboards as well as posters found in the subway network and have been relatively successful among tech-savvy consumers. It has been difficult for marketers to encourage consumers to scan QR codes with their mobile devices lately. While there seems to be no shortage of smart phones capable of scanning the codes, consumers have shown little to no interest in using them. In London,…

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Mobile users watch large amounts of video

Mobile commerce

Mobile marketing with videos is a hit According to the results of a recent survey, 31 percent of consumers as a whole have already viewed at least one product video over a smartphone screen within the last three months. Among owners of smartphones, themselves, the number of individuals who had watched a product video on their mobile device screens spiked to 49 percent. According to Craig Wax, the CEO of Invodo, they were surprised by the results of their research. He explained that while they naturally knew “that consumers were…

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