mobile marketing business Archives

QR Code Press offers Business Bits every Monday for tech entrepreneur success

01/11/2021 QR Code Press

From mobile marketers to fintech entrepreneurs, our editor and writing team have what you’re looking for. QR Code Press is proud to announce the start of our new weekly series, Business Bits. Every Monday, entrepreneurs and business people across the technology industry will learn fine-tuned, expert business and sales techniques to get you to your targets and beyond. Whether you’re starting a new career or are ready to give an existing one a kickstart, the strategies are here. Business Bits consist of a weekly article and email comprising precisely the…

Augmented reality may be overhyped in marketing

10/04/201210/04/2012 Sam Lambert

Augmented Reality shopping mobile commerce

Volvo’s Mikael Karlsson takes aim at augmented reality Augmented reality is cropping up everywhere. Backed by enormous demand from consumers, the technology is quickly solidifying its place as a staple in the world of mobile technology, marketing, and entertainment. While this may be good news for consumers interested in augmented reality, some involved in the mobile marketing business believe that augmented reality is being set up to fail. According to Volvo mobile marketing manager Mikael Karlsson, augmented reality is receiving too much attention too quickly. Technology may be overrated for…

How retailers are taking their first steps into the mobile commerce world

04/15/201204/13/2012 Jorge Gonzalez

When new technology comes into common use, it isn’t always obvious how it should best be used, and mobile commerce is no exception, but retailers – both online and in actual physical space – have been making their first attempts at using smartphones and tablets to their best advantage, each in their own ways. Retailers weren’t typically a part of the first wave of commerce. There were a few trailblazers, but other than that, mobile devices weren’t at all a part of their strategies, especially among those who weren’t online…

Google makes new fee-splitting offer to carriers to increase adoption of Google Wallet

04/02/201204/02/2012 John Montgallo

Though Google Wallet found its start last year to launch that company’s entry into the mobile payments sphere, the service has failed to take off as expected, due to the large amount of competition and its reliance on NFC technology, which remains limited among handsets. In order to overcome some of the struggles presented by those hurdles, reports are indicating that Google has been considering making cost sharing offers to carriers such as AT&T and Verizon Wireless, to entice them to adopt the technology so that Google Wallet will increase…

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

04/02/201204/02/2012 Jennifer Goula

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…