According to the latest predictions, the market should reach the $430 million mark this year. According to the latest report from Telsyte, a technology analyst firm, mobile marketing through paid search is growing very quickly, and that almost 30 percent of paid links are being served to consumers using tablets and smartphones. The report also determined that paid search was growing at an extremely rapid rate. In fact it stated that this form of mobile marketing was increasing at a compound quarterly rate of 17 percent. This suggests that it…
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Mobile marketing budgets predicted to take off in Asia Pacific
A survey has revealed that one third of marketers intend to spend 75 percent more. Warc has now conducted a new survey in the Asia Pacific region on behalf of the Mobile Marketing Association that has shown that 90 percent of marketers in that area are expecting that they will be increasing their budgets for advertising and promoting over smartphones and tablets. In fact, among them, the majority will be adding a considerable amount of money to their budgets. Among the participants in the mobile marketing survey, 34 percent believe…
Read MoreMobile marketing will make up half of budgets in five years
The sector will still not be able to reach its full potential due to a skills gap that will continue to exist. The results of a study by Experian Marketing Services have predicted that by the year 2017, companies and brands will be spending 50 percent of their budgets on mobile marketing. However, at the moment, progress is stunted due to a lack of understanding of the sector. Those responsible for implementing mobile marketing techniques are still struggling to fully comprehend the medium and are challenged by the methods used…
Read MoreMobile marketing budgets to rise in 2013
Research has shown that nearly three quarters of marketers will be spending more next year. A new study performed by email and mobile marketing company, StrongMail, and presented by eMarketer, has shown that approximately 70 percent of marketers have the intention of boosting their budgets for smartphone and tablet advertising and promotions next year. What has yet to be shown is whether or not this additional spending is truly necessary. Though the value of mobile marketing is relatively undisputed in many industries, several experts and technology strategists are beginning to…
Read MoreIncrease in smartphones will cause growth in mobile marketing budgets this year
As the sale of smartphones is spreading like wildfire, marketers are responding by increasing their budgets to advertise and promote through various methods that use these mobile device as their primary channel. According to Digital Marketer, the top marketing newsletter online in the world, marketing via mobile phone is going to begin replacing more traditional methods that marketers use to reach consumers. Nielsen data says that an estimated 43 percent of cell phone subscribers in the United States have smartphones. However, even with this massive number of smartphones in the…
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