Temkin Group survey shows 24% of U.S. consumers use QR codes


Awareness of QR codes may be lacking for majority of U.S. consumers, according to new survey. The Temkin Group, a customer experience research and consulting firm, has released the results of its Q1 2012 Consumer Benchmark Survey. The survey concerns the awareness consumers have of QR codes and how they are using them. QR codes have become popular marketing tools with many businesses deciding to adopt them as a means to connect with tech-savvy consumers. While many people have responded well to QR code marketing, the majority of consumers in…

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