mobile marketing analytics Archives

Mobile marketing mistakes underscored by report by Forrester

10/20/201410/19/2014 Stephanie Beck

Although most would agree that smartphones are a vital advertising channel, but the techniques have not yet been mastered. When it comes to mobile marketing, marketing firms have been facing a continuing struggle in being able to define their objectives as well as in being able to manage their performances, says a recent report that was released by CIO.com. In that report, it suggests that CMOs and CIOs must work to change the direction that this channel has taken so far. The data that was released in the report showed…

Mobile marketing using geolocation is helping to boost real world campaign results

07/14/201407/12/2014 Jesse Collins

A growing number of companies are using location based advertising technology to reach consumers. Mobile marketing and analytics platform, Upsight, has now announced the launch of its new Upsight GeoTrigger beta, which is for a solution that they are creating in order to help advertisers to be able to reach consumers on their smartphones while discovering where those individuals are in the world so that they can be engaged with appropriate campaigns. A recent Forrester survey revealed that there are a number of features, such as location, expected by app…

ConnectMe QR unveils its editor for barcodes and mobile sites

02/10/201202/10/2012 Julie Campbell

ConnectMe QR, a mobile marketing company, has just unveiled its new subscription service for a QR code package, as well as its mobile website. These new services are expected to receive a significant boost with the update of their advanced QR code and mobile site editor, called mCard. This is designed to help small businesses and individuals to create, maintain, and manage their own mobile marketing sites, providing them with the opportunity to compete within the mobile marketplace, which is an arena that is currently dominated primarily by large corporations.…

Digby announces release of new Localpoint platform

01/18/201201/18/2012 Jesse Collins

Leading company in multi-channel mobile commerce and engagement, Digby, has just launched its new mobile platform, Localpoint, which provides location-based marketing capabilities, as well as mobile commerce and analytics for top companies and brands in their industries. The platform uses powerful web-like analytics within mobile commerce efforts, as well as in the actual physical location of a brand’s store, in addition to geo-targeted mobile messaging tools. This lets Localpoint provide brands with the ability to influence, appeal to, comprehend, and own, the relationship they have with their customers across the…

Getting to know the basics of mobile analytics

07/26/2011 L. Green

As mobile marketing increases in popularity and the various techniques available become more numerous, it becomes increasingly important for businesses to be able to implement effective mobile analytics, and understand what they mean in terms of the successes and failures of a certain campaign and how that information can be applied to improve the results of future campaigns. The term “mobile analytics” itself refers to the various types of solutions and metrics that can be applied to mobile marketing efforts, for example, QR codes, SMS messaging, smartphone web data, and…