QR Code Press

Google makes new fee-splitting offer to carriers to increase adoption of Google Wallet

04/02/201204/02/2012 John Montgallo

Though Google Wallet found its start last year to launch that company’s entry into the mobile payments sphere, the service has failed to take off as expected, due to the large amount of competition and its reliance on NFC technology, which remains limited among handsets. In order to overcome some of the struggles presented by those hurdles, reports are indicating that Google has been considering making cost sharing offers to carriers such as AT&T and Verizon Wireless, to entice them to adopt the technology so that Google Wallet will increase…

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

04/02/201204/02/2012 Jennifer Goula

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…

Studies show consumers are using their smartphones to become educated shoppers

04/01/201204/02/2012 Julie Campbell

A pair of studies are showing that now, more than ever, consumers are using their mobile devices to educate themselves regarding the details and prices of products before they make a purchase. Invodo, an e-tailing group, has released a report entitled “Deliver superior shopping experiences via video: consumer insights and retail execution”, based on their research, which has indicated that within the three months prior to being surveyed, 49 percent of smartphone users, and 61 percent of tablet users have watched a product video on the screen of their device.…

Research shows only one in ten consumers have received a mobile discount coupon

04/01/201203/31/2012 Jesse Collins

The Mercator Advisory Group has released a report called “The Mobile Incentives: The Next Step in Device-Based Transactions”, which indicated that the marketplace is ready for mobile incentives to begin being distributed, but that as of yet the demand for them remains greatly unmet. The results of the study showed that only 10 percent of mobile phone users had ever received a discount coupon from a merchant, even though 55 percent of them had expressed an interest in receiving them. Though near field communication (NFC) technology remains the heart of…

The number of mobile gamers in the United States has broken the 100 million mark

03/31/201203/31/2012 Sam Lambert

Newzoo, an international market research firm, has released a new report that is drawing attention to the rapidly growing popularity of gaming over mobile devices. It was entitled “Mobile Games Trend Report”, and it showed that the number of people in the United States who use their smartphone, tablet computer, or iPod Touch mobile devices for playing video games is now greater than 100 million. What Newzoo found was that among the American gamers who played on their mobile devices, 69 percent used their smartphones, while 21 percent were using…