Tag: mobile marketers

The Chinese strategy for mobile marketing to a targeted audience

L. Green
China Mobile Commerce

Chinese mobile marketing game plan Mobile marketers in China have been using a unique technique to target their strategies, and advertisers and promoters in the rest of the world are starting to take notice. Luxury brand leaders in China, such as Land Rover, Audi, Mercedes-Benz, Swatch Group, Chanel, Estee Lauder, Hermes, and Bvlgari have been seeking the best methods of using mobile to draw interest to their products and encourage purchasing. Their primary focus is directed toward solid mobile business models that range from commerce to advertising and everything between…

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Understanding mobile loyalty platforms that are non-transactional

Jorge Gonzalez
Mobile Commerce

A mobile non-transactional loyalty platform is the type that allows a smartphone customer to receive a reward for various types of behaviors such as mobile “check-ins”, and they come with both benefits and drawbacks. The primary drawback to loyalty platforms that are non-transactional is that when a reward is offered to the consumer, and that reward has true cost and value, there is no way to track whether or not that consumer will go on to make a purchase and, if a purchase is made, there is no way to…

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Vizibility opens its NFC program to technology developers attending this year’s SXSW conference in Texas

Stephen Vagus
NFC Technology

Vizibility Inc., an online identity management and professional services firm, has announced that it has opened up 1,000 spots for its previously private NFC beta program. The company has been experimenting with NFC technology for the past several years, hoping to develop a new platform for businesses and individuals to communicate more efficiently. The spots in the program are open only to those attending this year’s South by Southwest (SXSW) conference in Austin, Texas. Those participating in the program will be given one-year access to Vizibility’s NFC platform at no…

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Scanbuy study shows majority of marketers to adopt QR codes in the near future

Stephen Vagus
QR Code Statistics

The viability of QR codes in a changing market that is becoming more focused on mobility is much debated amongst marketers and companies looking to catch the attention of tech-savvy consumers. Scanbuy, a leading mobile barcode company, has released a new study concerning the matter. The study notes that, despite the rampant unfamiliarity of the codes amongst consumers, businesses are taking a keen interest in QR codes. Indeed, the codes are becoming so popular in the marketing world that the majority of advertisers may be using them in some way…

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Mobzio.com and AdMobix partner together to offer effective mobile marketing solutions to marketers

L. Green
Mobile-Commerce

The share of digital marketing that is shifting toward mobile is growing quite rapidly, causing the m-commerce environment to continually change with each passing day. In order to respond to the needs that are developing as a result of this condition, Mobzio.com – a mobile marketing blog aggregator – has partnered with AdMobix – a mobile affiliate network – in the hopes of assisting mobile marketers to find the solutions that they need to effectively achieve the results they desire. Throughout 2011, mobile searches increased by four times, and in…

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