QR codes provide mobile marketing statistics through uQR.me

Beijing qr codes on everything

The quick response code generator site has launched a free stats page to assist marketers. A free generator site for QR codes called uQR.me, which was created by Mobile Leaves, has now announced that it will be providing mobile marketers with statistics relating to the use of its barcodes. This service is designed to be completely free and uses data from millions of worldwide quick response code scans. The service has a massive database that includes the scans from millions of QR codes from around the world that have results…

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Mobile marketing has high exposure in 18 to 34 age group

mobile marketing demographic

This demographic is being seen as highly important to marketers as half of them use small screens first. According to the results of recent research from Weve, which is attracting the attention of mobile marketers around the world, small screens – that is, those of smartphones, tablets, and other connected gadgets – are considered to be the first and most important channel for almost half of the age group demographic of 18 to 34 year olds. The research determined that the importance of the small screen to this group makes…

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Mobile marketing budgets predicted to take off in Asia Pacific

mobile marketing trends asia pacific

A survey has revealed that one third of marketers intend to spend 75 percent more. Warc has now conducted a new survey in the Asia Pacific region on behalf of the Mobile Marketing Association that has shown that 90 percent of marketers in that area are expecting that they will be increasing their budgets for advertising and promoting over smartphones and tablets. In fact, among them, the majority will be adding a considerable amount of money to their budgets. Among the participants in the mobile marketing survey, 34 percent believe…

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Lack of Strategy Slows Down Mobile Marketing Growth and Restrains Program Effectiveness

Mobile Marketing cost

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market…

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QR codes help mobile marketers to achieve a highly desirable goal

QR Codes used in mobile marketing campaigns

Feeding instant gratification is a need for any marketing strategy, and barcodes suit that perfectly. If there’s one thing that mobile marketers know about consumers, it’s that instant gratification is always a win, and it is now being discovered that QR codes are helping to meet that need. These barcodes come with a promise that something appealing will occur right away. This is the concept of instant gratification and it is one of the most effective forms of mobile marketing that can be achieved. It can be extremely useful when…

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The Chinese strategy for mobile marketing to a targeted audience

China Mobile Commerce

Chinese mobile marketing game plan Mobile marketers in China have been using a unique technique to target their strategies, and advertisers and promoters in the rest of the world are starting to take notice. Luxury brand leaders in China, such as Land Rover, Audi, Mercedes-Benz, Swatch Group, Chanel, Estee Lauder, Hermes, and Bvlgari have been seeking the best methods of using mobile to draw interest to their products and encourage purchasing. Their primary focus is directed toward solid mobile business models that range from commerce to advertising and everything between…

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Understanding mobile loyalty platforms that are non-transactional

Mobile Commerce

A mobile non-transactional loyalty platform is the type that allows a smartphone customer to receive a reward for various types of behaviors such as mobile “check-ins”, and they come with both benefits and drawbacks. The primary drawback to loyalty platforms that are non-transactional is that when a reward is offered to the consumer, and that reward has true cost and value, there is no way to track whether or not that consumer will go on to make a purchase and, if a purchase is made, there is no way to…

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Vizibility opens its NFC program to technology developers attending this year’s SXSW conference in Texas

NFC Technology

Vizibility Inc., an online identity management and professional services firm, has announced that it has opened up 1,000 spots for its previously private NFC beta program. The company has been experimenting with NFC technology for the past several years, hoping to develop a new platform for businesses and individuals to communicate more efficiently. The spots in the program are open only to those attending this year’s South by Southwest (SXSW) conference in Austin, Texas. Those participating in the program will be given one-year access to Vizibility’s NFC platform at no…

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Scanbuy study shows majority of marketers to adopt QR codes in the near future

QR Code Statistics

The viability of QR codes in a changing market that is becoming more focused on mobility is much debated amongst marketers and companies looking to catch the attention of tech-savvy consumers. Scanbuy, a leading mobile barcode company, has released a new study concerning the matter. The study notes that, despite the rampant unfamiliarity of the codes amongst consumers, businesses are taking a keen interest in QR codes. Indeed, the codes are becoming so popular in the marketing world that the majority of advertisers may be using them in some way…

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Mobzio.com and AdMobix partner together to offer effective mobile marketing solutions to marketers

Mobile-Commerce

The share of digital marketing that is shifting toward mobile is growing quite rapidly, causing the m-commerce environment to continually change with each passing day. In order to respond to the needs that are developing as a result of this condition, Mobzio.com – a mobile marketing blog aggregator – has partnered with AdMobix – a mobile affiliate network – in the hopes of assisting mobile marketers to find the solutions that they need to effectively achieve the results they desire. Throughout 2011, mobile searches increased by four times, and in…

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NFC Forum issues global call for innovative NFC-related projects

NFC Technology

The NFC Forum, a non-profit industry association that promotes universal standards regarding the use of NFC technology, has issued a worldwide call to technology developers, inviting them to participate in the upcoming Tap into Innovation NFC Global Competition 2012. The association is looking for promising new projects that could advance the use of NFC technology. The group is anticipating a wide variety of entries into the competition that cover a number of different industries. NFC technology is becoming a major force in the worlds of commerce and marketing. The technology…

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