QR Code Press » Entries tagged with "mobile marketer"
CBS Outdoor survey shows that QR codes are more popular than augmented reality and NFC advertisements in Europe
A new survey from CBS Outdoor, an advertising firm specializing in outdoor media, shows that mobile marketing is becoming more popular in Europe. The survey examines the reach of mobile technologies – specifically QR codes, augmented reality and NFC technology. These technologies have become very popular in the world of marketing because of the ability to connect with mobile consumers. Amongst marketers, QR codes were once the favored tool before augmented reality and NFC took … Read entire article »
Filed under: Augmented Reality, Featured News, International, Mobile Marketing, Near Field Communications, QR Codes, Trends
13 percent of consumers in Europe have scanned an outdoor QR code advertisement
According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes
Effective use of QR codes lacking amongst businesses, could leave consumers with a poor taste for mobile technology
Mobile technology has become a very important part of a consumer’s life. As such, businesses are beginning to incorporate this technology into their marketing and promotion schemes at a rapid pace. QR codes have become a popular tool in the endeavor to connect with tech-savvy consumers. Though the codes are relatively simple to use, many companies are having trouble using the codes effectively. The codes’ inherent simplicity has deceived many businesses into believing that they … Read entire article »
Filed under: Featured News, Mobile Marketing, QR Codes, Trends
Techniques for marketers to reach consumers using mobile social media
With Facebook’s recent announcements regarding the changes it will be making for the mobile platform – for example, making the Timeline format available for brands over mobile – marketers are looking into new ways to get the most out of mobile social media by connecting with consumers. There are two primary strategies that are currently being tossed around, which are: • Reaching the mobile audience through Facebook, itself • Using micro sites to boost the social media marketing … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing
How to reach the coveted target market of moms with mobile devices
Mothers represent one of the most desired target markets and are desired by virtually every brand, but many don’t know how to reach them – especially in the new mobile marketplace. This is one of the largest demographics for using a product and then either blogging about their experiences, or sharing it through social media. There are currently approximately 4 million blogging moms in the United States. Though they are using their computers to share their … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing
The continuing importance of location to mobile commerce and marketing
According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends
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