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Mobile marketing brought $139 million into the American economy last year

Mobile marketing brought $139 million into the American economy last year

The MMA has released its latest data regarding the contribution of smartphone and tablet ads in the U.S. The most recent statistics from the Mobile Marketing Association (MMA), has shown that the solid and quickly growing smartphone advertising ecosystem brought a massive incremental output of $139 billion into the American economy last year. This is a considerable increase over the sales that were reported by the MMA only two years before. The MMA reported that the results from … Read entire article »

Filed under: Mobile Marketing, Trends, United States

How retailers are taking their first steps into the mobile commerce world

How retailers are taking their first steps into the mobile commerce world

When new technology comes into common use, it isn’t always obvious how it should best be used, and mobile commerce is no exception, but retailers – both online and in actual physical space – have been making their first attempts at using smartphones and tablets to their best advantage, each in their own ways. Retailers weren’t typically a part of the first wave of commerce. There were a few trailblazers, but other than that, mobile devices … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends, United States

Mobile consumers receive free food through new Chili’s social campaign

Mobile consumers receive free food through new Chili’s social campaign

Mobile marketing campaign designed to bring in the crowds. Chili’s Grill & Bar has announced that it is providing mobile consumers with free food when they check-in to participating locations using their mobile devices. The restaurant chain is using popular social networks such as Facebook Places and Foursquare to help to boost this interactive campaign. Diners who use their smartphones to check-in to the various Chili’s locations from now through the end of may will be offered … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Eco friendly SMS for mobile marketers

Eco friendly SMS for mobile marketers

Green advertising The world is starting to come to understand that changes – and large ones – are more important than had previously been assumed in order to help to rescue the world from the environmental damage that has already been caused, or at least slow down the growth of the impact that we continue to have. As an element of this many companies are going paperless in order to reduce the amount of forest that is … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Mobile users watch large amounts of video

Mobile users watch large amounts of video

Mobile marketing with videos is a hit According to the results of a recent survey, 31 percent of consumers as a whole have already viewed at least one product video over a smartphone screen within the last three months. Among owners of smartphones, themselves, the number of individuals who had watched a product video on their mobile device screens spiked to 49 percent. According to Craig Wax, the CEO of Invodo, they were surprised by the results of … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Tablet Commerce, Trends, United States

Proxama and Hot Source team to push mobile marketing forward

Proxama and Hot Source team to push mobile marketing forward

News on mobile marketing… As NFC technology grows more popular around the world, companies specializing in the technology and mobile marketing are coming together to ensure their place in an expanding industry. Proxama, a developer of NFC technology and mobile marketing firm, has announced its partnership with Hot Source, a digital marketing company based in the United Kingdom. Together, the companies will work to expand the reach of mobile marketing through the use of NFC tags and … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Near Field Communications, Trends