mobile market research Archives

New report shows the growth of the mobile augmented reality market

12/29/201112/29/2011 Stephen Vagus

Augmented Reality shopping mobile commerce

Reportlinker, a market research website, has released a new study concerning mobile augmented reality and how it may affect the world of marketing in the future. The report, titles Mobile Augmented Reality Report: Creating New Market Paradigm for Smartphones & Tablets 2011-2016, details the rise of augmented reality technology in the marketing industry and how it has come to change the way consumers communicate with each other and with companies. The data in the report was compiled by Visiongain, an independent research company specializing in telecommunications, pharmaceuticals and several other…

Study shows businesses are choosing risks over potential with smartphones

08/08/201108/08/2011 Sam Lambert

Ofcom, a Government media regulator, has published the results of their research, which discussed the issue of “smartphone addiction” and its graying of the area between the professional and the private life. The report explained that smartphone use has worked its way into every element of our lives. However, while there were a number of different negative aspects discussed, it also examined a number of mobile trends that open up potential for businesses but that are, for the most part, being greatly underused. Though many large companies have had their…

Get more business with QR codes linked to mobile testimonials

05/24/201105/21/2011 Stephanie Beck

Reviews play a big role when it comes to business. More than 70% of consumers rely on reviews when considering making a purchase, according to Business 2 Community, a market research firm that analysis emerging trends in connectivity between consumers and companies. Given the number of people that rely on referrals and their general affinity for social media, businesses looking to give their reviews a boost are turning to QR codes to get the job done. Direct mail campaigns have been successful in the past, but they can only go…