Tag: mobile loyalty programs

Convenient store chain launches its own mobile payments app and loyalty initiative

Stephen Vagus
Wawa Convenience Store mobile payments

Wawa launches new application that can support mobile payments Wawa, a convenient store chain that is based in the eastern United States, has launched its own mobile application that supports payments and serves as a connection to the company’s loyalty program. The new application is designed to appeal to mobile consumers that are interested in making payments from their smartphones. The new app will be supported by Wawa’s 680 stores along the eastern United States and may serve as a way for the company to effectively engage mobile consumers. Wawa…

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How to evaluate a mobile loyalty program

Julie Campbell
Mobile Loyalty Program Marketing

Mobile loyalty programs are becoming increasingly popular among smartphone users, and retailers, restaurant owners, and other merchants are starting to recognize the size of the potential that they hold. However, all loyalty programs are not created equal over the mobile channel, so it is important to know how to evaluate one for its efficacy. Use the following questions to help to decide whether or not a mobile loyalty program has the best chances of success: • Is the program transactional? Even though it is being used through a new technology…

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mobiManage announces launch of mobile content management system for apps and websites

Stephanie Beck
Mobile-Commerce

mobiManage has announced the release of the second generation of its mobile CMS systems, precisely four years after the initial American release of the original systems. This latest release includes upgrades to the feature designs and a completely new engine. IT offers a single platform on which Android and iPhone apps alike, as well as mobile websites and tablet products can all be managed. These latest upgrades also provide capabilities for adding features for mobile marketing to an app or website, including QR codes and NFC tags, banner ads, and…

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CES 2012 reveals mobile commerce retail experience from Alcatel-Lucent and Verizon

L. Green
Mobile Commerce Industry

The annual International Consumer Electronics Show (CES) was held in Las Vegas and offered a great deal of insight about what has been learned and what is to come in the industry, including an announcement about a partnership between Alcatel-Lucent and Verizon Wireless, which will bring about a new form of m-commerce app that is designed to help consumers to save money while also assisting retailers. At the show, the companies showed a number of demos that were interconnected in order to show the impact of video conferencing, 3D telepresence,…

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Gemalto to provide platform for ISIS NFC mobile commerce

Sam Lambert
Mobile-Commerce

The American NFC contactless mobile payment service, ISIS, which is a joint venture among the major U.S. mobile network operators, Verizon Wireless, AT&T Mobility, and T-Mobile, has selected the trusted solution for service managers, Allynis from Gemalto, as its central mobile commerce platform. According to the chief marketing officer for ISIS, Ryan Hughes, Gemalto was chosen due to its long established relationships with both mobile operators and various trusted financial organizations. He explained that this meant that Gemalto could provide significant experience in offering services to the consumer, which involve…

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