The company’s app gives its users the chance to tap their smartphones at the point of sale for rewards. Greggs, a very popular bakery in the United Kingdom, has now updated its mobile app to function with the NFC technology in certain Android smartphones so that customers can collect and redeem loyalty rewards at the checkout counter. This mobile app update makes it possible for the entire process to take no longer than a tap at the checkout counter. In order to make this happen, Greggs chose to use NFC…
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Mobile payments and loyalty program launched by New York Fries
The chain will be bringing this option to its 200 various locations and will link it to its Fry Society program. New York Fries, a chain of quick service restaurants that has approximately two hundred locations has recently announced that it is launching a mobile payments, loyalty and rewards app that will also involve a gifting program that it has called the Fry Society. The fast food chain specializes in selling fresh cut French fries, as well as poutine and other fry combinations. The mobile payments program has been created…
Read MoreMobile payments service launched by Sionic for national retailers
The system has been compared to what is currently available at Starbucks for purchase transactions and loyalty rewards. Sionic has just announced that its Sionic Ion Rewards app will now allow consumers to be able to make mobile payments for purchases in a way that is comparable to the successful method used by Starbucks. The massive coffee chain uses its smartphone app and prepaid cards to allow consumers to buy. The café’s shops receive approximately 3 million mobile payments every week, according to its own statistics. It has predicted that…
Read MoreUnderstanding mobile loyalty platforms that are non-transactional
A mobile non-transactional loyalty platform is the type that allows a smartphone customer to receive a reward for various types of behaviors such as mobile “check-ins”, and they come with both benefits and drawbacks. The primary drawback to loyalty platforms that are non-transactional is that when a reward is offered to the consumer, and that reward has true cost and value, there is no way to track whether or not that consumer will go on to make a purchase and, if a purchase is made, there is no way to…
Read MoreQrickit wants to pay consumers to scan QR codes
QR codes have become very common in print advertisements. Despite this, consumers have shied away from scanning the codes. Some simply do not understand how the codes work, but the majority does not see any gain in scanning them. Mobile marketers and companies using the codes have struggled to find a way to entice consumers into scanning the codes, but the reality seems to be that consumers will not do so if they will not get something in return. Thus, Qrickit, a marketing and management firm based in Canada, has…
Read MoreMobile solutions for the small to medium size business owner
Mobile Web use is exploding! With almost 1.2 billion mobile Web users in the world, there will be more mobile devices browsing the Web than computers very soon. 50% of all local searches are already done from a mobile device. This growing trend makes it essential for small-medium businesses to have a mobile-friendly website and a mobile marketing strategy in place. Mobile-friendly websites benefit customers, and in turn the businesses. Roveb is a growing startup working on mobile Web technology, that’s helping small-medium businesses to engage their mobile users, increase…
Read MoreIngenico announces new strategic relationship with Isis mobile payments
Leading global payment solutions provider, Ingenico, has announced the start of a strategic relationship with Isis, the mobile payment joint venture among T-Mobile, Verizon Wireless, and AT&T. This new partnership adds another level to the commitment of Ingenico to taking mobile payments a step further. It also makes it possible for the Isis Mobile Commerce Application, which is integrated into point of sale devices on the new Telium series, to accept loyalty cards, coupon redemption, and payment transactions through the use of a mobile device – such as a smartphone.…
Read MoreTap and Go Digital Receipts Now Available Through Proximiant
MOUNTAIN VIEW, CA — Proximiant, a provider of tap and go digital receipts, launched today, introducing a private and secure way for retailers and shoppers to track purchases and earn loyalty rewards, cash rebates and coupons without paper receipts, time-consuming signup requirements or membership cards. Retailers of any size are now able to provide customers immediate access to a variety of programs using a phone-sized USB interface transceiver from Proximiant. The free transceiver easily plugs into a store’s computerized point-of-sale system (POS) and launches within two minutes. The transceiver’s built-in…
Read MoreGoogle expands features of their recently launched mobile wallet platform
Google is bringing new features to their mobile wallet product in the coming months. The company recently launched their Google Wallet platform for NFC-enabled smart phones, hoping to lead the charge toward mobile commerce. Google hopes to entice mobile consumers to adopt their financial tool over those offered by competitors by presenting them with a sleuth of discounts and coupons. This new feature will be called SingleTap, and signals a partnership between Google and several retail companies to bring discounts to consumers. Google’s Wallet uses NFC technology to transform a…
Read MoreLevelUp goes coast-to-coast for loyalty and mobile payments
LevelUp has announced that it will be providing service to twice as many cities, making it available to customers across the country, in addition to the release of a new Android and iPhone app. LevelUp is a mobile solution that combines loyalty and rewards programs with payments solutions in a single seamless system for use by consumers and merchants. This means that users will be able to purchase products and services with their mobile devices, while collecting rewards and loyalty benefits through merchant programs. The LevelUp system debuted in March…
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