At the same time, the most popular way for consumers, in general, to purchase policies is over laptops and desktops. According to the results of a recent study published by Finaccord, consumers in the Millennial generation have a greater likelihood of using smartphone or tablet commerce to buy insurance policies than any other age group. The firm behind the study specializes in market research, publishing and consulting for financial and insurance services. The study was conducted on participants in the U.K. and found that Millennials were more likely than older…
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Mobile security report shows that more Android phones are insured than iPhones
The study was performed by Ensquared, and shows that devices with Google’s operating system have the most policies. A report that has just been released by Ensquared has shown that in 2012, consumers who owned smartphones based on the Android operating system purchased insurance for greater mobile security on their devices at a rate of four times more than the owners of iPhones. During last year’s final quarter there had been high expectations for the iPhone 5 and its coverage. However, it wasn’t too long after the release of the…
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