Half of revenue from mobile game apps generated by 0.19% of players

mobile game apps

Gaming applications must be very careful about their strategies as very few users actually buy. Publishers of mobile game apps need to take a great deal of care as they market their applications and target their new users, as a wide majority of players won’t ever actually make any purchases. A recent Swrve study revealed that only a tiny sliver of all players made up about half of the revenue. In fact, 48 percent of the total revenue generated by mobile game apps comes from a virtually microscopic 0.19 percent…

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Tencent reports greater growth thanks to mobile games and other ventures

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Company finds more success through a strong mobile focus Tencent, one of China’s largest Internet companies, has released information concerning its performance over the past year. In terms of sales, the company saw a 45% increase in quarterly sales, which is better than it had expected. Tencent is seeing significant growth through its mobile endeavors, especially where payments and gaming are involved. The company is also selling a wealth of content via its mobile platforms, such as WeChat and QQ. Adding rich content to mobile platforms make them more attractive…

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Mobile games generate controversy in Japan

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Mobile gaming is becoming an extremely expensive pastime for many consumers The mobile games space is often criticized for its love of microtransactions. Many mobile games feature content and bonuses that can be paid for. In fact, many games actually limit how much people can play unless they are willing to pay. In Japan, a particularly mobile game has caused some controversy, highlighting how dubious microtransactions can be. The game is called Granblue Fantasy and is developed by Cygames, which ran a special promotion for the game just before the…

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Growth of mobile games in Southeast Asia is slowing, but remains strong

Mobile Gaming

Southeast Asia is leading the way in the aggressive growth of mobile gaming Southeast Asia may be the world’s leading market for mobile games, but the market is showing signs of becoming more sluggish due to oversaturation. While more people in this region have been purchasing smartphones, the number of big-name mobile games has reached a point where smaller games are finding it harder to compete. Games like “Candy Crush Saga” and “Minecraft” have come to dominate the market, leaving little room for other games to thrive. Mobile games are…

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Bethesda is moving into mobile gaming

mobile gaming

Bethesda has taken interest in the mobile sector fallowing the success of Fallout Shelter Prominent game developer Bethesda has found success in the mobile gaming space with its vastly popular Fallout Shelter title. The company first announced the game in June of 2015, opting to launch the game in the same month. Initially only available for the iOS platform, Bethesda brought the game to Android in August of last year. The game proved massively successful, which has exposed Bethesda to the promise that exists in the mobile gaming sector. Bethesda…

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Chartboost acquires Roostr to boost the reach of mobile games

mobile games revenues

Roostr will help developers connect with potential customers more effectively Chartboost, a mobile game discovery and monetization platform, has successfully acquired Roostr, a platform that specializes in leveraging the power of digital content creators to promote mobile games. Content creators have proven to be a powerful force when it comes to the promotion of games, as is evidenced by the effect that prominent YouTube personalities have had. When a famous YouTube broadcaster plays a game, sales and downloads for these games can grow considerably. Content creators are becoming a powerful…

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Nintendo could see a rise in profit due to mobile gaming

Mobile Gaming Industry

Mobile gaming is becoming a significant focus for Nintendo Nintendo is becoming more involved in the mobile gaming space, which signifies a dramatic turn from the company’s focus in previous years. Before last year, Nintendo had been quite adamant in its decision to avoid mobile gaming. Now, however, the company is beginning to focus quite heavily on mobile games. Nintendo is even working with other game developers to produce new titles for mobile devices. The company is currently working with DeNA, a successful mobile game developer, and plans to launch…

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Mobile gaming to gain momentum in 2016

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Mobile gaming saw strong growth in 2015 and companies want to maintain this momentum in 2016 Mobile gaming has become a very powerful part of the overall game industry and this sector is expected to see significant growth in the coming years. Last year, mobile games managed to find major success, with consumers throughout the world turning to these games for convenient entertainment. This year, developers and publishers will have to find ways to maintain the success that they saw in 2015, which may lead to innovative developments in the…

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Mobile games to see explosive growth in China

Chinese mobile games

Report predicts the massive growth that the mobile gaming market is expected to see China’s mobile games industry is expected to see extraordinary growth in the coming years. A new report from the China Game Industry Annual Conference shows that the revenue generated by mobile gaming has reached $7.94 billion. This represents an 87.2% year on year increase. Many Chinese consumers have begun showing a great deal of interest in mobile gaming because it represents a convenient form of entertainment. These consumers have also shown that they are willing to…

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Kabam to focus more heavily on its popular mobile games

mobile games revenues

Kabam sells off first generation mobile games and publishing business to Gaea Mobile Prominent game developer Kabam has sold off its classic mobile games and third-party publishing business to China’s Gaea Mobile in an effort to focus on its largest and most successful games. Kabam has established a strong position in the mobile games space and many of its games have managed to find a great deal of success among consumers. The company’s expansive focus, however, has limited the support that its more successful titles are receiving. Refined focus may…

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New ad system from Google will highlight mobile games

Chinese mobile games

Google will be streaming demos of mobile games through advertisements Google is testing a new system with its advertising platform, which may have an impact on mobile games. One of Google’s most attractive features is Google Play, an online store through which consumers can find a wide variety of applications, including games. These games have become one of the more popular categories on Google Play, especially as more consumers begin to play mobile games as a convenient form of entertainment. Trial Run Ads will allow consumers to try mobile games…

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