Tag: mobile gamers

Mobile games spending drops by 5 percent worldwide

Sam Lambert
Mobile games - person playing a mobile game

Consumer spending on applications dropped by 2 percent in 2022 when compared to 2021. Consumer spending on mobile games dropped in 2022 when compared to 2021 as people reined in their shopping decisions in the face of increasing inflation, according to app analytic firm Data.ai’s recent report. The company formerly known as App Annie recently released its most recent State of Mobile report. Spending on applications as a whole fell by 2 percent last year when compared to 2021. More specifically, spending on mobile games dropped by 5 percent, reaching…

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New report reveals women are top mobile game spenders

John Montgallo
mobile game spenders - women using smartphones

Women are 79% more likely to make an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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Mobile gaming is about to change

Note From The Editor
mobile games apps dating

The mobile games field is beginning to evolve Mobile gaming is having a divisive effect on the game industry. Independent developers have found success by focusing on the mobile space, but this success has begun to attract larger development studios and publishers, many of whom are beginning to flood the market with low quality, yet expensive games. Older development studios have been avoiding the mobile space, with some considering mobile games to be a useless business model in their current form. For the people that play these games, the division…

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