New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to man an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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Mobile gaming is about to change

mobile games apps dating

The mobile games field is beginning to evolve Mobile gaming is having a divisive effect on the game industry. Independent developers have found success by focusing on the mobile space, but this success has begun to attract larger development studios and publishers, many of whom are beginning to flood the market with low quality, yet expensive games. Older development studios have been avoiding the mobile space, with some considering mobile games to be a useless business model in their current form. For the people that play these games, the division…

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