Tag: mobile game apps

Mobile games spending drops by 5 percent worldwide

Sam Lambert
Mobile games - person playing a mobile game

Consumer spending on applications dropped by 2 percent in 2022 when compared to 2021. Consumer spending on mobile games dropped in 2022 when compared to 2021 as people reined in their shopping decisions in the face of increasing inflation, according to app analytic firm Data.ai’s recent report. The company formerly known as App Annie recently released its most recent State of Mobile report. Spending on applications as a whole fell by 2 percent last year when compared to 2021. More specifically, spending on mobile games dropped by 5 percent, reaching…

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This year an estimated 2.4 billion people will play mobile games

Amanda Giasson
Mobile Games - Candy Crush Games

A new report reveals that mobile gamers are a “lucrative, untapped audience for brands.” Newzoo has collaborated with Activision Blizzard and released a new mobile games report called “Betting on Billions: Unlocking the Power of Mobile Gamers.” The report outlines how mobile gamers are important to brands as they represent a lucrative and untapped audience and predicts that approximately 2.4 billion people will play mobile games this year. Mobile gaming is the third most popular mobile app. According to market intelligence firm Newzoo, mobile gaming apps rank as the second-most-popular…

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New report reveals women are top mobile game spenders

John Montgallo
mobile game spenders - women using smartphones

Women are 79% more likely to make an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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Half of revenue from mobile game apps generated by 0.19% of players

Julie Campbell
mobile game apps

Gaming applications must be very careful about their strategies as very few users actually buy. Publishers of mobile game apps need to take a great deal of care as they market their applications and target their new users, as a wide majority of players won’t ever actually make any purchases. A recent Swrve study revealed that only a tiny sliver of all players made up about half of the revenue. In fact, 48 percent of the total revenue generated by mobile game apps comes from a virtually microscopic 0.19 percent…

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Chartboost acquires Roostr to boost the reach of mobile games

Stephen Vagus
mobile games revenues

Roostr will help developers connect with potential customers more effectively Chartboost, a mobile game discovery and monetization platform, has successfully acquired Roostr, a platform that specializes in leveraging the power of digital content creators to promote mobile games. Content creators have proven to be a powerful force when it comes to the promotion of games, as is evidenced by the effect that prominent YouTube personalities have had. When a famous YouTube broadcaster plays a game, sales and downloads for these games can grow considerably. Content creators are becoming a powerful…

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