New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to man an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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Half of revenue from mobile game apps generated by 0.19% of players

mobile game apps

Gaming applications must be very careful about their strategies as very few users actually buy. Publishers of mobile game apps need to take a great deal of care as they market their applications and target their new users, as a wide majority of players won’t ever actually make any purchases. A recent Swrve study revealed that only a tiny sliver of all players made up about half of the revenue. In fact, 48 percent of the total revenue generated by mobile game apps comes from a virtually microscopic 0.19 percent…

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Chartboost acquires Roostr to boost the reach of mobile games

mobile games revenues

Roostr will help developers connect with potential customers more effectively Chartboost, a mobile game discovery and monetization platform, has successfully acquired Roostr, a platform that specializes in leveraging the power of digital content creators to promote mobile games. Content creators have proven to be a powerful force when it comes to the promotion of games, as is evidenced by the effect that prominent YouTube personalities have had. When a famous YouTube broadcaster plays a game, sales and downloads for these games can grow considerably. Content creators are becoming a powerful…

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Hundreds of mobile games banned in Australia

Mobile games Australia

The government has also placed a ban on a range of different web based games. The Australian government has now implemented a new international rating system that has caused it to ban a broad range of different mobile games that are available on specific marketplaces such as Google Play and the Firefox Marketplace. It has been estimated that there are been hundreds of titles that have been determined to be unsuitable. This type of move in the mobile games industry is not actually something new. For example, Apple and certain…

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The competition among mobile games is getting bigger and cheaper

Mobile Gaming

Though it appears as though the growth rate of the online gaming marketplace in China… has started to slow over the last couple of years, several specific types of games have seen skyrocketing popularity. Social games, web games, and mobile games have been drawing a large number of users when compared with most other types of online games that operate on game client servers. Game companies are now focusing on what they are calling “light online games” which are now being identified as a part of the sector with a…

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