US mobile consumers would give up social media for mobile games, study

US mobile consumers - mobile game

Nearly 70% of mobile users would give up social media than lose their favorite mobile games. According to a recent study from Tapjoy, US mobile consumers prefer mobile gaming to social media, with 69% saying they would rather give up social media apps or TV than lose their favorite games they play on mobile. The study’s findings help to explain why many social networking companies are branching out into mobile games. The mobile advertising and app monetization company surveyed over 18,000 US consumers ages 18 and older in February and…

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Mobile game advertising to benefit from new strategic partnership

Mobile Game Advertising Partnership - Business Deal - Handshake

Google and Unity have teamed up to give mobile game ads a boost. A strategic partnership between Google’s mobile ad business and Unity Technologies, a game engine developer, will help to enhance mobile game advertising. This partnership is integral to the gaming industry, as mobile games make up half of the worldwide game business; a business which market researcher Newzoo reports is now valued at an estimated $70 billion. The partnership has been in the works for several years. Both Google and Unity have been reportedly working on teaming up…

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